Freelance Paid Media Manager

About the role

Joining the talented Paid Media team at #TeamIZEA, the Freelance Paid Media Manager will play a critical role in shaping how brands thrive in the creator economy. You'll support both the execution and optimization of influencer marketing campaigns, playing a hands-on role in informing, monitoring, and analyzing paid media performance.

Responsibilities

• Assist in the development and execution of paid media strategies that complement influencer campaigns
• Analyze campaign performance data, performance reporting, identifying insights and opportunities for optimization
• Help manage the lifecycle of paid media campaigns across platforms like Meta, TikTok, Pinterest, Programmatic, and Google
• Monitor digital advertising budgets and performance to maximize ROIC
• Collaborate with internal and external teams to ensure integrated, cohesive campaign delivery
• Stay informed on industry trends and platform updates to inform media tactics

Requirements

• 3-5 years of experience managing paid media campaigns for social
• Proven success leading end-to-end media campaigns, from strategy to execution and reporting
• Deep understanding of influencer platforms (Instagram, TikTok, YouTube, Pinterest, etc.) and how content drives business results, along with an understanding of platform guidelines
• Strong analytical mindset with the ability to translate data into strategic insights
• Excellent communication, relationship management, and presentation skills

Schedule

This is a freelance role that will be full-time for several months to cover a maternity leave.