Freelance Brand Designer

About the role

Mindrift is looking for a highly skilled Brand Designer to join the Tendem project (https://tendem.ai/) and create strong visual identities for real-world brands and products. In this role, you'll apply your expertise in brand strategy, visual identity, and design systems to create cohesive, modern, and impactful brand assets. This part-time remote opportunity is ideal for creative professionals with hands-on experience in brand asset creation, visual identity development, and maintaining brand consistency. The Mindrift platform connects specialists with innovative technology projects. Our mission is to help develop high-quality AI technologies by combining real-world expertise from professionals across the globe with advanced AI development efforts. This is a freelance role for a Tendem project. As a Brand Designer, your focus will be on brand asset creation, visual identity, and brand consistency. We need a core specialist dedicated to building a strong visual foundation. You will serve as the architect of the brand identity, modernizing aesthetics and ensuring that all visual touchpoints look cohesive across various mediums using industry-standard design tools.

Responsibilities

• Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes
• Create, systematically organize, and deliver necessary variations of core brand elements
• Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks and social media kits
• Build scalable, long-lasting visual systems that align with modern design standards
• Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly across both digital and print mediums

Requirements

• A strategic, detail-obsessed mindset focused on long-term brand equity
• Strong dedication to visual consistency and functioning as a true brand gatekeeper
• Self-directed work ethic with the ability to troubleshoot independently and deliver high-quality assets
• Portfolio showcasing branding work (logos, identity systems, guidelines) must be included in the CV
• English proficiency: Upper-intermediate (B2) or above (required)

Qualifications

• At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications is desirable
• Bachelor's or Master's Degree in Graphic Design, Visual Arts, Communication Design, or related creative fields is a plus
• Candidates must have a strong portfolio heavily focused on brand identity creation, logo design, and comprehensive brand guidelines
• We are looking for specialists with a deep understanding of how core branding translates seamlessly across different digital and print mediums
• A strategic, detail-obsessed approach and the ability to work independently to build long-lasting visual systems are essential

Skills

• Brand Identity Creation: Expertise in building foundational assets from scratch, including scalable logos, distinct color palettes, and typography systems
• Design Tools: Deep proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for crafting and managing core design assets
• Cross-Medium Adaptation: Proven ability to translate brand DNA perfectly across varied formats,