Freelance Brand Designer

About the role

Mindrift is looking for a highly skilled Brand Designer to join the Tendem project (https://tendem.ai/). The role involves collaborating with Tendem Agents who handle repetitive tasks, while providing critical thinking, domain expertise, and strategic vision to build strong, modern visual foundations.

Responsibilities

• Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes.
• Create, systematically organize, and deliver necessary variations of core brand elements.
• Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks and social media kits.
• Build scalable, long-lasting visual systems that align with modern design standards.
• Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly across both digital and print mediums.

Requirements

• At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications.
• Bachelor's or Master's Degree in Graphic Design, Visual Arts, Communication Design, or related creative fields (plus).
• Expertise in building foundational assets from scratch, including scalable logos, distinct color palettes, and typography systems.
• Deep proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for crafting and managing core design assets.
• Proven ability to translate brand DNA perfectly across varied formats, from digital social media kits to corporate pitch decks and print materials.
• Strong organizational skills to develop clear brand guidelines, style guides, and structured asset libraries for wider team use.
• Upper-intermediate (B2) or above English proficiency (required).