Free People Digital Optimization Analyst

Role Responsibilities

• Partner with web content, creative and merchandising teams to translate site performance data into actionable recommendations that inform product strategy, content decisions and customer experience
• Own analysis and ongoing monitoring of onsite features and content, personalization placements and browser journeys, surfacing insights that shape both editorial and algorithmic strategy
• Support category, trend and content page analysis, identifying patterns in engagement and conversion to guide merch and content decisions
• Contribute to the strategy, QA and performance analysis of FP’s personalization program managed through Dynamic Yield, including audience segmentation and campaign and placement logic
• Develop, maintain and distribute recurring reports that give cross-functional partners clear visibility into site performance and key KPIs
• Analyze browser behavior and purchase patterns across Free People’s site and app to understand customer mindset, identify patterns and friction points, and provide actionable recommendations
• Absorb and communicate quantitative insights into qualitative recommendations and distill data down to actionable opportunities through clear delivery and communication skills

Role Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field
• Strong aptitude for reading and understanding quantitative data with curiosity about how users behave and what drives their decisions
• At minimum two (2) years analyzing data and translating insights into stories with actionable recommendations, preferably in retail or ecommerce environment
• Experience writing and executing queries in a database environment (SQL/SAS/R or similar)
• Advanced Microsoft Excel skills
• Exceptional attention to detail and strong ability to juggle multiple priorities at once
• Strong communication skills to champion data in a creative organization
• Collaborative personality with the ability to also work independently
• Ability to thrive in a fast-paced, results-oriented organization

Preferred Skills

• Experience using a data visualization tool (Tableau, Qlik, Looker, or similar)
• Experience with digital analytics applications (Google Analytics, Adobe Analytics, etc.) measuring site performance and engagement
• Experience partnering with creative or merchandising teams in a data or insights capacity
• Project management or cross-functional stakeholder coordination experience

The Perks

• Comprehensive Perks & Benefits

EEO Statement

• URBN celebrates diversity and is committed to creating an inclusive environment for all employees.
• We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law.