Digital Insights and Optimization Analyst

The Digital Analytics & Insights Analyst

Ralph Lauren Corporation (NYSE:RL) seeks a Digital Analytics & Insights Analyst to support the e-commerce business within the company. Key responsibilities include:

• Develop, manage, and optimize analytics suites across Adobe Analytics, Business Intelligence platforms, and other data sources.
• Leverage business analytics to deliver strategic recommendations on e-commerce strategy, partnering closely with various teams including Buying & Planning, Marketing, CIX, CX, and Supply Chain.
• Conduct in-depth analysis to support optimization initiatives across Product/Inventory, Marketing campaigns, and Technology roadmap priorities.
• Lead business intelligence reporting roadmap prioritization and implementation.
• Identify and implement opportunities to leverage machine learning and AI technologies to automate routine analytics tasks and enhance reporting capabilities.
• Design and analyze A/B tests and other experiments to optimize user experience and conversion performance.
• Create, maintain, and deliver comprehensive dashboards, reports, and ad-hoc analysis for key stakeholders across the organization.
• Establish KPIs and monitoring frameworks for continuous digital performance improvement.

Required Qualifications:

• 2+ years of experience with Adobe Analytics and/or Customer Journey Analytics in an e-commerce environment with DTM and Adobe Launch experience.
• Deep understanding of Adobe Analytics tools for analysis, insight generation, data presentation, solution design, implementation, rollout, and quality assurance.
• Advanced proficiency working with Excel (including lookups, pivots, conditionals) and retail math.
• Excellent analytical and problem-solving skills with exceptional attention to detail.
• Strong verbal and written communication skills with ability to present complex information clearly and deliver actionable recommendations based on data insights.

Preferred Qualifications:

• Experience with Content Square, Google Analytics or other digital analytics platforms.
• Understanding of digital marketing channels, attribution models, and customer segmentation.

Core Competencies:

• Enthusiastic, innovative team-player with ability to collaborate effectively with all business stakeholders and drive results proactively.
• Experience presenting analytical findings to leadership and cross-functional teams.

Company Overview

Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. The company's brand names, including Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. Ralph Lauren fosters a culture of inclusion through Talent, Education & Communication, Employee Groups, and Celebration.

Salary Range

$68,200 - $88,000 annually