Analyst, Digital Analytics & Audience Insights

Audience Insights & Segmentation

• Analyze patron behavior, purchase trends, and campaign performance to identify opportunities to improve audience engagement, retention, and revenue growth.
• Develop audience segments based on customer behavior, purchase history, demographics, and engagement trends.
• Help identify audience gaps, lifecycle drop-off points, and re-engagement opportunities.
• Support lifecycle marketing efforts focused on converting prospects into buyers, increasing repeat attendance, strengthening subscriber loyalty, and re-engaging lapsed patrons.
• Translate marketing goals and business questions into actionable analyses, reports, and recommendations.

Digital Marketing Analytics & Reporting

• Develop and maintain dashboards, reports, and performance summaries across CRM, email marketing, website analytics, digital campaigns, and ticketing platforms.
• Monitor and report on key marketing KPIs including conversion, engagement, retention, revenue, and campaign performance.
• Monitor website traffic, email engagement, and digital campaign results to support marketing optimization efforts.
• Produce recurring and ad hoc reports and presentations for marketing leadership and internal teams.
• Support A/B testing efforts and analyze results to improve audience targeting, messaging, timing, and campaign effectiveness.

Campaign Support & Tracking

• Support audience targeting efforts within Tessitura, Prospect2, and related platforms to help inform marketing and lifecycle campaigns.
• Collaborate with the email marketing and ticketing teams to support audience selection, segmentation, campaign tracking, and reporting needs.
• Aid in campaign tagging, UTM tracking, QA processes, and reporting consistency across digital marketing channels.
• Assist in maintaining clean, accurate, and reliable audience data for reporting, segmentation, and analysis purposes.

Collaboration & Continuous Improvement

• Partner with marketing leadership to evaluate campaign performance and identify opportunities to improve audience engagement and marketing ROI.
• Collaborate across departments to improve reporting capabilities, audience insights, and campaign measurement.
• Stay current on trends and best practices related to digital analytics, lifecycle marketing, CRM strategy, audience development, and marketing technology.