Analyst Digital Marketing Analytics

About the role

Reporting to the Digital & Social Intelligence Manager within the Commercial Excellence organization, the Digital Marketing Analyst will help implement Nestlé USA’s adaptive Digital & Social Intelligence capability. The role supports stakeholders across Brand Marketing, Digital Shelf & eCommerce, Consumer & Marketplace Insights, Social Strategy, Foresight, Innovation, Category Strategy, Corporate Communication and more. The analyst will deliver insights from both scheduled and ad‑hoc research, enable self‑service monitoring, and help evolve the capability using AI‑driven technology.

Primary Responsibilities

• Works with Nestlé USA’s 25+ brand teams to democratize self‑service reporting & analysis capabilities that enhance marketing communications across paid, social media, social listening, website, SEO, CRM/email, and more.
• Reports on website performance, oversees A/B testing and optimization, analyzes priority campaigns for impact, builds insightful dashboards, and measures the sales impact of brand advertising.
• Leverages data‑driven insights to evaluate and inform brand communication optimization strategies.
• Creates automated, always‑on, informative, visual dashboards and collaborates with brand teams to deliver presentations that improve engagement and effectiveness across consumer touchpoints.
• Elevates Nestlé USA’s understanding of the consumer experience and digital journey by leveraging 1st‑party, 2nd‑party, and 3rd‑party data sources to identify consumer and product insights for brand, media, and Consumer Insights teams.
• Collaborates with internal departments (CRM, web strategy, paid media, social strategy, enterprise analytics) and external agency partners to operationalize data flows and establish reporting structures.
• Manages reporting requests from start to finish by building measurement frameworks, understanding stakeholder needs, visualizing data layouts, coordinating cross‑functional IT resources, designing outputs, analyzing results, and making recommendations to marketers.

Requirements

• Bachelor’s degree in marketing, market research, analytics, communications, business, economics, or a related field.
• 1–3 years of experience in digital marketing, digital analytics, marketing analytics, business analytics, social listening, or IT/data management.

Desired Experience

• General experience in digital marketing, marketing measurement, and business analytics (report generation, campaign analysis, web analytics, email performance, social analytics, social listening, paid media measurement, etc.).
• Comfort working with reporting platforms, technical analytics tools, and data‑management systems to manipulate, transform, and analyze marketing data.
• Patience with technical data projects, including collaboration with internal/external IT, understanding complex dataflows, coordinating resources, and handling large datasets.
• Experience producing dashboards and visually compelling reports that enable rapid insight identification.
• Familiarity with the research process for developing consumer, category, and cultural insights.
• Ability to translate business needs into strategic digital analytics & social listening frameworks that can be executed and replicated across a large organization.
• Understanding of how AI can support digital analytics & social listening workstreams, including prompt‑writing best practices for AI assistants.
• Knowledge of the social media landscape, community interaction dynamics, social best practices, and digital analytics tools.
• Experience creating persuasive PowerPoint decks to “tell the data story” and presenting them to senior audiences.
• Strong communication and interpersonal skills for working with mid‑ and senior‑level managers and a wide range of stakeholders.

Additional Preferred Experience

• Experience with experimentation and A/B testing of social/digital content executions.
• Experience with Salesforce Marketing Cloud and its analytics functionalities.
• Proficiency in Power BI for visualizing data from disparate sources.
• Use of Google Analytics (or equivalent) and Google Tag Manager for website reporting and insight generation.
• Experience with social listening/intelligence tools such as Talkwalker, Nichefire, Yogi, Audiense, Creator IQ, Sprinklr, or similar.
• Familiarity with emerging LLM Listening / GEO / AEO spaces and associated insight tools.
• Basic knowledge of coding languages or developer tools.
• Experience or familiarity with advanced analytics (media mix modeling, multi‑touch attribution, statistical analysis, lifetime value analysis, sales impact studies).
• Understanding of foresight use cases and trend‑signal analysis from social media.

Pay

Salary: $80,029.77 to $100,585.35 per year.
Bonus eligibility: Yes.
The pay range is a good‑faith estimate; final compensation may vary based on knowledge, skills, abilities, and geographic location.

Benefits

• Performance‑based incentives.
• 401(k) plan with company match.
• Healthcare coverage.
• Additional benefits as part of Nestlé’s total rewards package (see Nestlé benefits site for details).