Analyst, Digital Marketing & Measurement

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs to drive profitable growth. Our proprietary MarTech platform, EMRge, powered by Enterprise Marketing Return (EMR), enables holistic media buying, planning, and measurement. Our work has been recognized by Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

Location: Minneapolis, MN or Chicago, IL. This job requires permanent US work authorization; we are unable to accept candidates with temporary work authorization (e.g., CPT, OPT) or those who will require work visa sponsorship now or in the future.

About the Role

The Analyst, Digital Marketing & Measurement is an early-stage, leadership role at a fast-growing company with high standards for talent, fun, and client success. The right candidate will be highly analytical, with strong critical thinking skills and a drive to deliver results for our clients. Analysts are paired with a Digital Marketing & Measurement business area aligned with their skills and interests, performing data analysis and managing media programs.

The Analyst Experience

• Assigned to one primary focus area (e.g., Marketing Strategy, Analytics & Activation) with opportunities to gain cross-functional experience.
• Focus areas determined collectively and shared 1-2 weeks before start date.
• Robust onboarding bootcamp covering Ovative’s business, history, and vision.
• Opportunities to meet with senior leaders for project work and informational interviews.

Responsibilities

• Develop subject matter expertise in media, measurement, or strategy.
• Hands-on digital media planning, execution, and optimization, including:
  • A/B testing and landing page recommendations.
  • On-page and off-page optimization.
  • Weekly/monthly reporting and budget pacing.
  • Creative builds, testing, and optimization.
  • Audience creation and optimization.
  • Promotion support.
• Heavy data analysis, reporting, and insights for digital media performance.
• Cross-channel campaign planning, strategy, documentation, execution, and optimization.
• Structured problem-solving and communication:
  • Execute analyses using tools like Excel and Tableau.
  • Translate analyses into clear insights via slides, documents, or emails.
• Leadership development:
  • Manage work independently with initial direction from a manager.
  • Contribute ideas, ask questions, and express your point of view.
• Client management:
  • Understand the client’s business/industry and how your work connects to broader goals.
  • Aim to be the best interaction of the client’s day.
  • Support the development of client-facing solutions, including PowerPoint pitches and competitive audits.

Qualifications

Prior professional experience is not required. Successful candidates will demonstrate:

• Ability to think critically, break down problems, and propose solutions (through academic projects, internships, volunteer, or work experiences).
• Strong verbal and written communication skills, with the ability to share ideas effectively in group or client-facing interactions.
• Consistently produces accurate, thorough, and organized work.
• Able to work well with others and manage interactions professionally with peers, teammates, or external stakeholders.
• Demonstrated ability to take ownership of tasks or projects with limited supervision.
• Examples of leadership, initiative, or ownership in academic, extracurricular, or work settings.
• Familiarity with tools such as MS Office, Google Workspace, or similar software.

Pay

For this entry-level Analyst position, the base salary is $60,000. In addition, there is an annual bonus opportunity of up to 10% of base salary ($6,000).

Benefits

• Culture: Recognized as a Top Workplace for ten years. Emphasizes trust, transparency, and collaboration. Flat structure with open communication and a shared workspace.
• Compensation and Insurance: Competitive pay with a large bonus incentive and top-notch health insurance options, including coverage for same-sex partners.
• Tangible Amenities:
  • Access to all office spaces in Minneapolis, NYC, and Chicago.
  • Frequent, paid travel to Minneapolis headquarters for company and team events.
  • Generous paid vacation policy.
  • 401k match program.
  • Family formation benefits, including reimbursement for fertility, pregnancy, and parenting needs.
  • Monthly stipend for mobile phone and data plan.
  • Sabbatical program.
  • Charitable giving via time off and financial match.
  • Shenanigan’s Day (a dedicated day for fun and team-building).