Franchise Recruitment Strategy Specialist

The Franchise Recruitment Strategy Specialist leads the strategy and execution of prospective franchisee lead generation across Kumon North America. This role is responsible for improving lead quality, strengthening campaign strategy, increasing visibility into lead sources, and supporting the conversion of qualified prospects into registrations for Kumon’s franchisee development and training process. Working closely with the Branding Department, Center Network Development, Field Operations, and external agency partners, the Franchise Recruitment Strategy Specialist establishes lead-quality standards, develops market segmentation strategies, analyzes campaign and pipeline performance, recommends improvements, and executes approved lead-generation initiatives across digital and non-digital channels. This position requires a balance of strategic thinking and hands-on campaign execution. The successful candidate will be innovative, intellectually curious, comfortable working with data, and able to independently identify and test new approaches to franchise recruitment. This is a hybrid position that may be based from a Kumon office in the Rutherford, NJ area. Requirements Bachelor’s degree in Marketing, Business, Communications, or a related fieldFive or more years of experience in lead generation, growth marketing, digital marketing, franchise recruitment marketing, or a related areaDemonstrated experience balancing strategic campaign planning with hands-on campaign executionExperience planning, implementing, measuring, and optimizing multi-channel lead-generation campaignsStrong analytical skills with the ability to interpret lead-source, campaign, conversion, and pipeline dataExperience developing audience segmentation and targeting strategiesExperience collaborating and coordinating with external agencies, vendors, or marketing partnersAbility to translate data and market insights into clear, actionable recommendationsStrong project and process management skillsExcellent written, verbal, and presentation skillsAbility to work independently, manage multiple priorities, and operate effectively in a cross-functional environmentStrong strategic thinking, innovation, intellectual curiosity, and problem-solving skillsProficiency with Microsoft Word, Excel, and PowerPointExperience using CRM, marketing automation, campaign reporting, or analytics platformsFamiliarity with Salesforce is preferred; deep Salesforce expertise is not required, but the ability to learn new systems is essentialExperience supporting campaigns across the United States and Canada is preferred Responsibilities Develop and continuously improve franchise lead-quality standards, qualification criteria, and measurement practicesCreate reporting frameworks to evaluate lead quality, lead sources, campaign performance, pipeline health, and conversion outcomesMonitor key performance indicators such as lead volume, cost per lead, conversion rates, source effectiveness, and contribution to franchisee training registrationsIdentify gaps and opportunities within the current franchise lead-generation strategy and recommend practical improvementsPlan, execute, and optimize lead-generation campaigns across digital, social media, partnership, event, referral, and other channelsDevelop innovative lead-generation approaches beyond traditional digital advertising, including referral opportunities involving Kumon parents, associates, and other internal networksDesign audience segmentation and targeting strategies for prospective franchisees across United States and Canadian marketsApply segmentation insights to campaign messaging, channel selection, geographic targeting, and prospect outreachCoordinate with external lead-generation agencies and partners to communicate objectives, share performance insights, support campaign execution, and improve resultsCollaborate with the Branding team, which retains overall responsibility for external agency oversightPartner with Center Network Development, Branding, Field Operations, and other stakeholders to align target markets, candidate profiles, campaign priorities, and messagingEvaluate existing franchise recruitment practices and provide a holistic view of opportunities to strengthen lead quality and conversionDevelop testing strategies and use campaign results to implement data-driven improvementsPrepare regular performance reports, campaign updates, and strategic recommendations for leadershipCommunicate campaign progress, lead-source performance, pipeline trends, and recommended actions to key stakeholdersRemain current on lead-generation practices, emerging platforms, audience trends, and new approaches that may support franchise network growthSupport additional Branding Department initiatives and projects, including franchise development and student-focused marketing programs, as needed Benefits Kumon has a vested interest in the wellbeing of our associates. We offer a total compensation package including: Quality Medical, Dental, and Vision CoveragePrescription Drug Plan 401k Retirement Savings Plan with generous company match and 2 year vesting scheduleFlexible Spending Accounts for Health Care, Dependent Care, and Commuting ExpensesCompany Paid Basic Life Insurance and AD&DCompany Paid Short and Long Term Disability PlansPlentiful Paid Time Off and Company Paid HolidaysFunding of Professional Development Employee Assistance ProgramKumon Tuition DiscountService Award Program And much more… Please be aware that all eligible associates must satisfy the specific waiting period before enrollment. The waiting period varies according to the state benefit plan guidelines. Equal Employment Opportunity Kumon’s policies and programs ensure that all hiring, compensation and other employment decisions are based on individual merit and not on any bias towards ethnicity, age, color, race, marital status, religion, disability or military status. We base our employment decisions upon the qualifications and abilities of each individual. DEI Statement Of Commitment Kumon is committed to creating an inclusive and welcoming workplace where diversity, equity, and inclusion (DEI) are valued and celebrated. We believe that all employees should be treated with respect and dignity, regardless of their race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic protected by law. Kumon strive's to create a workplace culture that fosters respect, fairness, and inclusivity for all. We encourage individuals from diverse backgrounds to apply for our job openings and welcome everyone to join our team. AI Acknowledgment Artificial intelligence may be used to assist during the hiring process, including screening or assessing applicants.