Marketing Recruitment Specialist

About the Role

ColonialWebb is looking for a Recruitment Marketing Specialist to strengthen our employer brand by telling authentic stories, building meaningful relationships across our company, and creating marketing that attracts the skilled trades professionals who keep our business moving. This is a great opportunity for a digital marketing specialist with experience in talent attraction, employer branding, campaign analytics, and recruiting advertising.

Why this matters: Skilled trades are the backbone of our business — and they're harder than ever to find. This role sits at the center of that challenge. You'll build and run the campaigns that attract the technicians, mechanics, and craft professionals who keep our projects moving and our customers running.

If you're looking for a marketing role that's primarily behind a computer, this probably isn't it. If you love meeting people, asking questions, capturing stories, and bringing a company's culture to life, you'll thrive here.

Who We Are

ColonialWebb is a full-service MEP contractor built on people and pride in our craft. Across New Construction, Mechanical Service, Industrial Refrigeration, and Manufacturing, our teams deliver work that matters. For over 50 years, we've earned our reputation as a trusted partner through what we do and how we show up.

What You'll Get

• Competitive pay range of $65k-$80k!
• A seat at the table to build something that directly impacts company growth
• The ability to test, learn, and actually own recruitment marketing strategy
• A team that values execution over theory
• Competitive pay and benefits
• 401(k) plan with company match
• PTO and paid holidays

What You'll Actually Do

• Build relationships with teammates across the company to uncover authentic stories, identify employee advocates, and bring our culture to life.
• Spend time in our offices, shops, and jobsites to learn firsthand what makes ColonialWebb different and capture photos, videos, and stories that resonate with future teammates.
• Develop and execute recruitment marketing campaigns across LinkedIn, Meta, job boards, and other digital channels.
• Manage and continually improve our careers page and recruitment marketing content.
• Own and evolve ColonialWebb's Employee Value Proposition (EVP), ensuring it reflects who we are and why people choose to build their careers here.
• Create compelling content including social posts, employee stories, testimonials, videos, landing pages, and recruiting campaigns.
• Partner closely with HR recruiters and hiring managers to understand hiring priorities, workforce trends, and recruiting opportunities.
• Support recruitment, hiring, and retention goals through strategic marketing initiatives.
• Monitor campaign performance and provide reporting and recommendations that improve results.
• Update recruitment and onboarding materials as our brand and employee experience continue to evolve.
• Stay connected to onboarding survey results and exit interview feedback to identify opportunities to strengthen the employee experience.

Qualifications

• 3+ years of experience in digital marketing, recruitment marketing, talent attraction, or employer branding
• Experience managing performance-based marketing campaigns
• Strong skills in campaign analytics, lead generation, and optimization
• Ability to create compelling content and messaging for recruiting campaigns
• Strong communication and collaboration skills

Preferred Experience

• Experience marketing to skilled trades, construction, HVAC, mechanical, or industrial audiences
• Experience with programmatic advertising or geo-targeted recruiting campaigns