Recruitment Marketing Specialist
As the Recruitment Marketing Specialist, you will support the Recruiting organization by developing and leading recruitment marketing content and campaigns for assigned functions that drive brand awareness, attract top talent, and activate candidates.
About the role
You will serve as the Employer Brand champion for Our Client's Health Science and Holistic Health organization in the US by:
- Developing a wide range of messaging that expresses our Employee Value Proposition and elevates our brand for specific talent segments (e.g., corporate functions).
- Establishing and executing the digitalized recruitment marketing strategy across core social media platforms to attract the target audience and build proactive pipelines of top talent.
- Leading the email marketing strategy using CRM technology (Avature) to develop and execute cadenced, targeted email campaigns that educate, engage, and activate talent audiences.
- Advancing the Talent Acquisition digital attraction strategy by maintaining our We Are Clients jobs channel, creating social media content, and analyzing performance data to drive and optimize usage.
- Increasing the visibility of job openings by building and managing the performance of programmatic campaigns and managing sponsorships.
- Partnering with internal Recruitment Marketing Consultant and NiM counterparts to update content and drive site performance for clientsjobs.com, meeting with key partners to understand their digital objectives and translating them to the website.
- Serving as a strategic advisor to Talent Acquisition and broader business partners on recruitment marketing campaign tactics and content.
- Championing the candidate experience from first touchpoint to onboarding, ensuring all external recruiting content/communications are on-brand and high-quality, and partnering with CME and other creative teams on delivery as needed.
- Analyzing and presenting key recruitment marketing metrics to inform new and ongoing campaigns, programs, content, and tactics, and provide business insights (e.g., monthly scorecard and quarterly business reviews).
- Creating internal team communications that drive productivity and collaboration and providing support for business-facing communications that demonstrate scope and impact of Recruiting.
Requirements
- Experience with using data analytics to drive optimization and effectiveness of channels, content strategies, and return on investment.
- Experience developing creative and innovative strategies for websites, social media, targeted campaigns, email marketing, search engine optimization, and events.
- Digital agency experience.
- Digital Production Project Management (Video Shoot, Photo Shoot).
- Avature experience.
Skills
- Digital marketing
- Creative direction
- Copywriting
- Copy editing
- Project management
- Microsoft Suite
- CRM
- Social media
- Email marketing
- SEO
- Marketing campaign
- Digital Production Project Management
Qualifications
- Highly curious, innovative, and driven by data.
- Creative problem solver.
- Collaborative and builds positive relationships.
- Entry-level experience.
Schedule
Monday–Friday, 8:00 AM–5:00 PM, except holidays based on the client’s holiday schedule. Preference for hybrid/on-site Tuesday–Thursday in Arlington, Virginia, but open to remote.
Pay
The pay range for this position is $40.00–$40.00/hour.
Benefits
Eligibility requirements apply to some benefits and may depend on job classification and length of employment. Benefits are subject to change and may include:
- Medical, dental, and vision
- Critical Illness, Accident, and Hospital insurance
- 401(k) Retirement Plan (Pre-tax and Roth post-tax contributions available)
- Life Insurance (Voluntary Life & AD&D for employee and dependents)
- Short- and long-term disability
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time Off/Leave (PTO, Vacation, or Sick Leave)
This is a hybrid contract position based in Glendale, CA.