Fractional Performance Marketing Manager

About the role

The Fractional Performance Marketing Manager will be responsible for managing performance marketing campaigns across various platforms to achieve business objectives. This role requires a deep understanding of performance metrics and the ability to optimize campaigns for maximum ROI.

Responsibilities

• Develop and execute performance marketing strategies aligned with business goals
• Monitor and analyze campaign performance using analytics tools
• Optimize campaigns to improve conversion rates and return on investment
• Collaborate with cross-functional teams to ensure alignment on marketing initiatives
• Stay updated with industry trends and best practices in performance marketing

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum 5 years of experience in performance marketing or a similar role
• Proven track record of successful campaign management and optimization
• Experience with Google Ads, Facebook Ads, and other performance marketing platforms
• Strong analytical skills and ability to interpret complex data
• Excellent communication and collaboration skills

Qualifications

• Ability to work independently and manage multiple projects simultaneously
• Experience with data-driven decision making
• Understanding of SEO and SEM principles
• Knowledge of Google Analytics and other web analytics tools

Skills

• Proficiency in Excel and Google Sheets for data analysis
• Experience with CRM systems
• Strong project management skills
• Ability to present findings and recommendations to stakeholders

Benefits

• Competitive salary commensurate with experience
• Flexible remote work schedule
• Professional development opportunities
• Health insurance benefits

Pay

• $80,000 - $120,000 annually

Schedule

• Full-time, 40 hours per week