Performance Marketing Manager

About the Role

We're looking for a highly analytical, execution-oriented Performance Marketing Associate/Manager to join our Growth team. In this role, you will own the day-to-day management of paid acquisition across a portfolio of Fragile’s merchants—deploying capital, optimizing performance, and driving efficient, scalable growth.

This is a high-impact role with real decision-making authority. You will manage meaningful budgets (primarily on Meta to start), directly influence CAC and revenue outcomes, and see the immediate impact of your work.

You will work across a portfolio of leading consumer brands, auditing performance, identifying opportunities, and designing and executing experiments across creative, targeting, and funnel strategy. You'll partner closely with merchants to align on goals and build durable, mutually beneficial operating models that unlock sustained growth for both sides.

Who You Are

• 2-5 years of experience in performance marketing, growth, or a related role with direct ownership of paid media budgets and outcomes
• Hands-on experience managing campaigns in platforms like Meta and Google, with a strong understanding of performance levers (creative, targeting, bidding, attribution)
• Proven track record of improving CAC and driving efficient growth through structured testing and optimization
• Highly analytical, with the ability to interpret performance data and quickly translate insights into action
• Comfortable operating in-platform and owning execution, not just strategy
• Strong understanding of funnels, conversion drivers, and how marketing connects to business outcomes
• Clear communicator who can translate performance insights into compelling narratives for internal teams and external partners
• Highest organization and detail-oriented, able to manage multiple accounts and priorities simultaneously
• Thrives in high-ownership, fast-paced environments where speed and iteration matter
• Comfortable working with external stakeholders (merchants), building trust quickly, and influencing decisions through data-driven insights and clear communication
• Experience or heavy interest in e-commerce; speaks the language of performance marketing, conversion rates, PDPs, customer retention, etc.

The logistics

• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.
• The logistics
• This role is full-time and in person at our San Francisco office.