Jobs · OTHR · New York

Founding U.S. GTM & Partnerships Lead, Mini-Dramas

NewsBreak · New York, NY · 3 wk ago
OTHR$175k–$205k/yrFull-time

About the role

NDot AI is building a U.S.-China mini-drama ecosystem. It runs on NewsBreak's U.S. audience, distribution, recommendation and growth capabilities. We're hiring our founding U.S. GTM & Partnerships Lead to build the U.S. side from the ground up. You'll work alongside a China-based GTM counterpart. Together you'll bring short-drama producers, app developers, directors and creative talent to NewsBreak, NDot and Nova. You'll sign and activate high-quality content partners. You'll also close distribution, app-growth and monetization partnerships. A big part of the job is connecting U.S. directors and culturally fluent creatives with Chinese production and AI-studio capacity. The goal is content that resonates with U.S. audiences and can be produced at scale. This is a hands-on 0→1 ecosystem-building role, not a traditional enterprise sales job. You'll work closely with senior leadership, product, engineering and ad sales. What you learn from partners will feed directly into NDot's product and GTM priorities.

Responsibilities

  • Map and build the U.S. ecosystem. Build a prioritized map and pipeline of producers, app developers, directors and talent, production partners and strategic ecosystem players. Coordinate it with the China GTM lead.
  • Sign and activate producers. Recruit high-quality mini-drama producers and content partners, with priority on content suited to U.S. audiences. Get them publishing consistently.
  • Launch the founding-partner program. Design and run producer incentives, including preferential revenue share, promotional traffic, Nova ad credits and referral rewards.
  • Close app and monetization partnerships. Turn your strongest app-developer relationships into NDot customers. Partner with the Nova ad sales team to introduce short-drama advertisers from the ecosystem.
  • Make cross-border matches. Connect U.S. creative talent with Chinese production partners. Create partnerships and content that show NDot adds value beyond distribution.
  • Build the GTM engine. Own the U.S. motion: partner segmentation, pitch, outreach, industry events, community building, PR and sales materials, CRM and forecasting.
  • Shape the product. Turn producer needs, market insights and content performance into input for product, growth and localization.

Requirements

  • Deep experience and an established network in the mini-drama / short-drama industry
  • Senior experience in GTM, BD, partnerships, producer relations or content acquisition
  • Track record in U.S.-China cross-border business
  • Fluent English and Mandarin Chinese, with the cultural fluency to work credibly in both markets
  • Proven skill at sourcing, negotiating and closing partnerships, and at activating producers after signing
  • Experience building ecosystems or communities, including industry events, market mapping and pipeline/CRM discipline
  • Strong connector instincts, commercial judgment, persistence and bias for action; comfortable with ambiguity in a startup setting

Preferred qualifications

  • Content acquisition or distribution; app growth or user acquisition
  • Creator or talent partnerships; a film/TV production or talent network in LA or NY
  • A network of Chinese production houses or AI studios; experience with AI-content production
  • Consumer app or short-video platform experience
  • Strong product and creative instincts; able to bridge creative, commercial and technical teams

Pay

Annual Base Pay Range $175,000 - $205,000 USD

Similar jobs