GTM Partnerships Lead

About the role

The GTM Partnerships Lead will help scale Attio's Expert Program, building a thriving ecosystem of partners across multiple channels, including System Integrators (SIs), affiliates, and resellers. This role involves both strategic and operational responsibilities, including recruiting, onboarding, and enabling new partners, designing programs to incentivize engagement, and collaborating with various departments to ensure both customers and partners succeed.

Responsibilities

• Help scale Attio's Expert Program, growing a thriving ecosystem of consultants, agencies, and independent operators who help customers successfully adopt Attio.
• Recruit, onboard, and enable new partners, creating playbooks, training, and resources that help them become successful quickly.
• Build lasting relationships with top partners, helping them grow their businesses while making Attio their CRM of choice.
• Design programs that incentivize partner engagement, referrals, implementations, and long-term customer success.
• Work closely with Sales to identify partnership opportunities that accelerate customer acquisition and expansion.
• Partner with Marketing to create co-marketing campaigns, customer stories, webinars, events, and educational content.
• Collaborate with Product to ensure partners have early access, clear documentation, and a feedback loop into the product roadmap.
• Identify and launch new partnership motions, including channel partnerships, referral programs, etc.
• Define the systems, metrics, and operating cadence that allow partnerships to scale as Attio grows.
• Measure the impact of partnerships across pipeline, customer acquisition, implementation quality, product adoption, and expansion.

Requirements

You have 5+ years of experience in partnerships, channel, success, solutions, or similar roles — ideally in a B2B SaaS environment. You’ve built or contributed to SI, channel, expert, or service partner programs from the ground up or helped scale one at a high-growth company. You’re equal parts strategic thinker and scrappy operator, comfortable with ambiguity and excited to build. You think commercially, understanding what motivates partners and knowing how to create programs that align incentives for everyone involved. You’re a strong communicator and relationship builder, able to manage multiple external partners while aligning internal stakeholders. You’re process-oriented but not rigid, knowing how to design systems that evolve with the business. Most importantly, you’re excited about helping build the ecosystem around one of the fastest-growing CRM companies in the world.

Qualifications

• You have experience working on CRM, RevOps, or implementation services.
• You have experience working with international or vertical-specific partners.
• You’ve helped launch partner portals, certifications, or marketplaces.

Skills

You are a strong communicator and relationship builder, able to manage multiple external partners while aligning internal stakeholders. You are process-oriented but not rigid, knowing how to design systems that evolve with the business. You are energized by helping others succeed—both customers and partners.

Benefits

Competitive salary of between $160,000 to $220,000
Equity in an early-stage tech company on an incredible trajectory
25 days plus local holidays
401K
Apple laptop and accessories
Private medical insurance through Cigna or Kaiser where available
Private dental and vision
Enhanced parental leave
Team off-site in fun places!

Pay

$160K - $220K

Schedule

N/A