Founding Sales Director

About the role

This is a full-cycle, self-sourced sales role for a high-agency hunter who can open cold accounts, run sharp discovery, create urgency, and close deals in a market that is just beginning to understand what is possible. The role involves selling to building materials manufacturers across North America, helping them navigate product data chaos, compliance friction, technical support burden, sales enablement gaps, and bid-response delays.

Responsibilities

• Create pipeline from zero
• Build target account lists across building materials manufacturers
• Possess strong phone, email, LinkedIn, and live-event prospecting skills
• Speak with senior buyers who did not ask to hear from you
• Explain a new category clearly without sounding scripted
• Ask the second and third question during discovery
• Show evidence of messaging improvement and account prioritization
• Own a working pipeline of qualified opportunities
• Advance deals through discovery, demo, validation, and commercial next steps
• Close or materially progress initial opportunities
• Bring market intelligence back to the company
• Surface messaging patterns from live conversations
• Identify objections, buying triggers, competitor mentions, and category confusion
• Help refine ICP, outreach, talk tracks, sales materials, qualification standards, and demo flow
• Bring product feedback from the field to the founding team
• Help Parq learn faster than the market

Requirements

• 2 to 5 years of B2B SaaS sales experience in a BDR, SDR, AE, or hybrid full-cycle role
• Proven ability to source qualified pipeline through cold outbound
• Evidence of opening accounts from zero
• Strong phone, email, LinkedIn, and live-event prospecting skills
• Comfort speaking with senior buyers who did not ask to hear from you
• Ability to explain a new category clearly without sounding scripted
• Strong discovery instincts: you ask the second and third question
• Commercial courage: you ask for the meeting, the next step, and the commitment
• Rejection resilience: silence, no-shows, and objections do not knock you off course
• Clean operating discipline: CRM hygiene, follow-up, pipeline notes, and forecast reality matter to you
• Startup energy: you move before everything is perfect
• Coachability: you take feedback, test it quickly, and improve without defensiveness

What Success Looks Like

• In your first 30 days, you will:
• Learn Parq's product, market, ICP, current customers, and core use cases
• Build your first named-account list
• Launch outbound campaigns across phone, email, LinkedIn, and event follow-up
• Shadow founder-led sales conversations
• Begin generating first meetings and market signal
• In your first 60 days, you will:
• Consistently create qualified conversations with target accounts
• Run discovery calls with increasing independence
• Build early-stage pipeline
• Show evidence of messaging improvement and account prioritization
• In your first 90 days, you will:
• Own a working pipeline of qualified opportunities
• Advance deals through discovery, demo, validation, and commercial next steps
• Close or materially progress initial opportunities
• Earn the right to own larger opportunities

Who We Are

We are a small team working out of Austin, TX. We take the work seriously and each other lightly. We are building something genuinely new, and we know that requires people who are energized by that, not intimidated by it.

Principles

• Live Free: We practice living free - free to take action, push bounds, and bet big
• Start With the Customer. Always: We obsess over the people we serve - their goals, pressures, and world
• Serve How You Want to Be Served: Treat every person - customer or teammate - the way you would want to be treated
• No Microsofting: There is no ops issue. There is only our issue
• Start Before You're Ready: Speed is our greatest advantage. Do not wait
• Curious and Convicted: Ask why before how. Question the assumption. Run the experiment. Then stand firm in what you believe

Interview Process

• Discuss quota, attainment, pipeline source, activity volume, conversion rates, and examples of accounts opened from zero
• Discuss a cold outbound sequence they personally built or improved
• Discuss a deal or opportunity they created from scratch
• Discuss a time they handled repeated rejection and changed their approach
• Discuss a target-account exercise for Parq, including buyer, trigger, pain hypothesis, first-touch message, and path to a meeting

Tools We Use

• Attio
• LinkedIn Sales Navigator
• Apollo
• LaGrowthMachine
• HeyReach
• Claude
• Google Workspace
• Notion