Founding Marketing Lead
Content Strategy and Creation
Steward Skip's brand voice and POV
Develop and execute a content strategy that drives awareness and orders
Own Skip’s social presence on Instagram: action shots, testimonials, movement stories, and behind-the-scenes moments that keep the brand warm and the audience growing
Build and manage a content library including embargoed assets that will release in a coordinated wave at our major media event closer to ship date
Brief creators, contractors, and the internal team on what can be published now and what needs to wait
Creator Program Management
Identify creators who speak authentically to our target audience
Build genuine relationships rather than transactional ones, because the best creator content comes from people who actually believe in the product
Manage creator logistics including briefing, NDA and content rights, experience coordination at demo stops, and content timelines
Maintain unique tracking links per creator so we can measure assisted conversions accurately
Conversion Pipeline and Lifecycle Marketing
Own the end-to-end order funnel from intent capture to committed First Movers (early customers)
Build and manage our founding member email sequences: welcome flow, nurture cadence, tour announcements, and the urgency campaign ahead of shipping
Maintain our CRM, including contact tagging, list segmentation, pipeline tracking, and automation flows
Strong analytical instincts. You can report on what's working, identify what isn't, and translate content performance into business results
Optimize landing pages for conversion in partnership with our Head of GTM
Conversion Pipeline and Lifecycle Marketing
Track and report on funnel metrics weekly: intent list growth, email open and click rates, and pre-order conversion by channel
Demo tour support
Support the GTM and UX team on demo stop coordination, with a focus on attendee communication and on-site content capture
Ensure every demo stop generates usable content: emotional testimonials, movement footage, and attendee stories that feed both the social calendar and the library
Own the post-demo follow-up sequence so that every attendee receives a timely, thoughtful email that moves them toward a pre-order