Founding Marketing Lead
About Rebar
Rebar is building the operating system for commercial HVAC, electrical, and plumbing suppliers and subcontractors. Our AI-powered quoting platform helps distributors and contractors modernize one of the largest and most operationally complex industries in the world.
The Role
We're hiring a Founding Marketing Lead to build and scale Rebar's marketing engine across demand generation, brand, content, campaigns, and market positioning. This is a highly hands-on role with broad ownership and direct exposure to company strategy.
You'll work closely with the CEO and Head of Sales to shape how Rebar shows up in the market, drives pipeline, and establishes itself as a category-defining company in construction AI. The role is scoped to grow into our Head of Marketing as the team scales.
What You'll Do
Build Rebar's Marketing Engine
Own and scale demand generation across paid acquisition, lifecycle marketing, outbound campaigns, partnerships, events, and growth experiments
Run performance marketing end-to-end across channels like LinkedIn and Google Ads, including audience strategy, creative, landing pages, and attribution
Develop campaigns and programs that drive qualified pipeline and measurable revenue impact
Improve conversion across the funnel through messaging, targeting, experimentation, and optimization
Define Rebar's Voice in the Market
Help establish Rebar as the defining voice of AI in pre-construction and commercial construction supply
Build Customer & Industry Storytelling
Stand up and scale Rebar's customer story and testimonial engine from sourcing and interviews through approvals, publishing, and multi-format distribution
Support Strategic GTM & Partnerships
Research and identify high-value conferences, trade shows, sponsorships, and industry partnerships aligned with Rebar's ICP
Leverage AI to Increase Marketing Velocity
Use AI tooling and automation to accelerate content creation, campaign execution, research, workflow automation, and GTM operations
Experiment aggressively with modern AI-enabled marketing workflows and identify opportunities to create leverage across the GTM stack
Measure and Optimize Performance
Track campaign performance, attribution, pipeline influence, CAC efficiency, and funnel conversion
Run rapid experiments across channels, messaging, creative, and targeting to identify and scale what works
What We're Looking For
3+ years of experience in B2B SaaS marketing, demand generation, growth, or GTM roles, ideally at early-stage companies
You've carried a real pipeline number before. Not "supported pipeline."
You've owned a marketing-sourced target, missed it, made it back, and can walk us through what worked.
You speak practitioner, not marketer. You can write for a 55-year-old distributor branch manager.
You've run 1:1 / 1:few / 1:many with an SDR team and adjusted plays in flight.
You know the difference between intent data that's useful and intent data that's noise.
You've fought through bad attribution and built something better.
You have event-led pipeline ops. Pre-event outreach cadence, dinners, booth playbook, post-event handoff to sales.
You read every loss reason and feed it back into positioning.
Compensation & Benefits
Salary: competitive
Equity: meaningful grant, aligned with your background
Benefits: medical, dental, vision
Perks: free lunches and dinners
Location
This is a full-time, onsite role in NYC’s Flatiron District—steps from Madison Square Park and Union Square.