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Jobs · Marketing · California

Founding Marketing Lead

Network Right · San Francisco, CA · 5 days ago
On-siteMarketingFull-time

About the role

Network Right is seeking a Founding Marketing Lead to shape the future of the company as one of its first marketing hires. This role will work closely with the founders and cross-functional stakeholders to create, build, and scale the Network Right marketing engine.

Responsibilities

  • Demand generation strategy and execution: Own and scale referral, outbound, SEO, and experimental channels. Drive full-funnel performance from awareness through pipeline generation in close partnership with sales.

  • Messaging and positioning: Define and refine core narratives, ICPs, and buyer-stage use cases. Own messaging across the website, proposals, case studies, sales collateral, outbound campaigns, and content.

  • Growth marketing infrastructure and analytics: Design, manage, and optimize the growth stack (HubSpot, Clay, Apollo). Build reporting, attribution, and data standards that provide clear visibility into pipeline, CAC, channel ROI, and conversion performance.

  • Content strategy and execution: Lead content development across website copy, case studies, blog posts, LinkedIn, presentations, one-pagers, and event materials, ensuring alignment with positioning and demand generation goals.

  • Channel experimentation: Identify, test, and scale new channels to reach our ICP, including partnerships, events, advertising, and emerging opportunities.

  • Performance management and vendor oversight: Establish and own marketing KPIs. Continuously test and optimize performance. Manage external vendors across SEO, design, and web to deliver measurable outcomes.

Requirements

  • 6 to 8+ years of experience in B2B marketing, including experience as an early-stage or founding marketer.

  • Demonstrated experience building and orchestrating multi-channel growth systems, aligning SEO, outbound, paid, and content into a unified go-to-market motion.

  • Naturally curious and solution-oriented. You challenge conventional thinking, interrogate the why behind performance, and develop multiple paths to solving the how.

  • Pioneering ability to rapidly test new ideas, pivot when necessary, and scale successful initiatives in a fast-paced environment.

  • Detail-oriented with strong operational discipline. You maintain data accuracy, ensure messaging consistency, and tightly align execution with strategy.

Qualifications

  • A BA/BS degree in Business, Marketing, or a related field is preferred.

  • A quantitative focus is a plus.

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