Founding Marketing Lead

About the role

This is a founding marketing role at a Y Combinator–backed consumer wearable startup building the first device designed to read and analyze real-time emotional states. As the first marketing hire, you'll own the entire marketing function — brand, social, communications, and launch — and grow into leading the marketing org as the company scales toward consumer launch.

Responsibilities

• Own marketing end-to-end as the company's first and founding marketing hire.
• Build and scale brand identity and social presence ahead of consumer launch.
• Lead go-to-market strategy and communications for the wearable device.
• Develop and manage influencer, creator, and community partnerships at scale.
• Design and grow the marketing organization as the team expands.

Requirements

• 2–3+ years of marketing experience with a proven track record in consumer hardware wearables.
• End-to-end ownership of brand, social, communications, and product launch — not just one slice.
• Deep expertise in social media and community management for consumer brands.
• Demonstrated experience building influencer and creator partnerships at scale.
• Hands-on, scrappy operator who can execute without a large team or budget.
• Experience leading or scaling a marketing org, including hiring and people leadership.
• Strong consumer taste and instinct — background in consumer goods or consumer social preferred; B2B-only backgrounds are not a fit.
• Based in the San Francisco Bay Area and able to work on-site in San Francisco.

Pay

Base salary $80,000–$125,000 USD annually, plus meaningful early-stage equity.

Schedule

On-site in San Francisco, CA. Candidates must be based in the San Francisco Bay Area.

Visa sponsorship is not available; H-1B transfers are accepted.