Founding GTM Operator

About the Job

Founding go-to-market role at a profitable, venture-backed B2B AI startup. Own our growth engine end-to-end.

Position

Founding GTM Operator (Full-Time)

Reporting to

CEO

Location

San Francisco (4 days/week in person)

Compensation

$90,000-$100,000 base salary, plus profit sharing of $10,000+

Company Overview

Lenders spend over $24B every year hiring agents to perform manual, repetitive servicing work. Existing AI solutions try to automate this, but they treat regulatory guardrails as an afterthought - meaning they can’t guarantee compliance and can’t be trusted with critical servicing workflows. Kato takes a different approach. Regulations aren’t an afterthought - they’re the foundation. We start with a regulatory rules system and layer an AI decision engine on top. With this architecture, we’re building an AI-powered servicing platform that automates critical workflows across every channel with full compliance and best-in-class recoveries. We are starting today with a compliance first Voice AI agent that handles outbound and inbound loan servicing calls, and are already in production with major names in the fintech lending space like Bilt Rewards, Bluevine and Parafin.

Role

We already know how to find and close customers. We are now hiring our Founding GTM Operator: a generalist who owns demand generation and turns our go-to-market into a repeatable growth engine. This is one of the most critical hires at Kato and you'll work directly with the CEO.

• Outbound & Lead Generation (50%)
  • Build and maintain a comprehensive database of the lending market
  • Own end-to-end outbound: research, list building, copy, multi-channel outreach (email + LinkedIn), message refining
  • Run Kato’s conference efforts (e.g. outreach, marketing campaigns, booths)
• Content & Marketing (30%)
  • Define Kato’s content strategy by creating blog posts, newsletters, and other top-of-funnel materials
  • Launch Kato’s marketing efforts - e.g. webinars, in person events
• Sales Operations (20%)
  • Create and manage nurture campaigns for older or dormant leads
  • Own CRM hygiene and maintain GTM reporting (e.g., outbound conversion rates, pipeline velocity, meeting-to-opportunity conversion)

Requirements

• Have a Bachelor’s degree in Business or related field
• Be a structured thinker who questions assumptions and reasons independently, rather than taking things at face value
• Be coachable and quick to act on feedback
• Have exceptional written communication
• Be comfortable operating with high agency and driving independent progress toward company goals
• Have strong attention to detail, organization, and follow-through
• Be AI-native and automation-minded
• Be proficient with common business tools such as Google Workspace (e.g. Google Docs, Google Sheets) and Slack

Why Join Us

• Work with founders that have built and scaled financial products for 9+ years
• Own real scope from day one - you'll own core parts of our revenue engine and see your work hit customers fast
• Work hard on things that matter. This won't be a 9-to-5, but we don't believe in busy work. We work hard on the problems that actually move the business and don't waste your time on the ones that don't
• Get unmatched career acceleration: you’ll learn sales, GTM strategy, and startup execution at a depth few roles offer