Founding GTM Engineer

The Mission

Architecting the Financial Rails for the $900B School Choice Movement. We are an exclusively retained partner for a high-growth startup building the infrastructure for Education Savings Accounts (ESAs).

The Team

• High-Density Talent & Intensity
• Full-time in-person culture in San Francisco or Phoenix
• Founders: A former Goldman Sachs Quant and an engineer who built global-scale computer vision systems at age 19
• Engineering & Risk: Former leads and AI researchers from Stripe, Mercury, SpaceX (Ad Astra), Microsoft, and Circle
• Policy & Community: The former Deputy Director of a gold-standard state ESA department and leading national school choice advocates

The Role

GTM as an Engineering Discipline: This is not a traditional sales or marketing role. We are looking for a Founding GTM Engineer to build a community-led growth engine from hundreds of families to tens of thousands.

• Engine Acquisition Loops: Move beyond paid acquisition to build compounding, community-led flywheels through homeschool co-ops, education pods, and micro-influencers
• Live in the Parent Psyche: You will spend real time in the field with families to understand what drives trust and triggers adoption - converting those insights into concrete GTM decisions, not decks
• Data Rigor: You will instrument funnels, set up tight feedback loops, and analyze cohort/retention curves with the precision of a software engineer
• Own Onboarding Conversion: You will be the primary owner of the onboarding funnel, driving toward a critical 500-account target and beyond

Requirements

Ideal Candidate Profile: We are looking for a rare combination of top-tier pedigree and scrappy, high-output execution.

• Pedigree Signal: Academic background from a premier institution (Stanford, Harvard, Wharton, MIT Sloan, or equivalent)
• Experience: 3-6 years in consumer growth or GTM ops at a high-growth company (e.g., Duolingo, Chime, ClassDojo, or equivalent)
• Quantitative Depth: Expert in funnel analysis and cohort modelling who "lives in the data"
• Field Orientation: You "get on the plane" - you value in-person interactions and are willing to do the ground-level work at events and home visits that move metrics
• Mission Alignment: A genuine respect for family autonomy in education and an understanding of the high-stakes trust dynamics involved in education spending

Benefits

• Commitment, Compensation & Benefits: This will be a big commitment, and we're aiming high. It needs to be something you are energised about taking on, or this isn't the team for you.
• Competitive Salary: $120,000 - $170,000 per year, commensurate with experience
• Generous Founding Equity: We compensate you well with equity
• Top-Tier Backing: We've raised $16M from top-tier VCs and angels
• Relocation Support: You are willing to relocate to San Francisco, CA, or Phoenix, AZ, and travel to visit customers. We're an in-person company and are in the office together
• Comprehensive Visa Sponsorship: If you do not have a visa, we can support you
• Unmatched Impact: The rare opportunity to directly shape how the $900B US Public Education budget is being opened up for parents to take control of their portion (avg. $7.5k/kid/year)