Founding Content Marketing Manager

About the role

Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world. We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale. Our investors include: Khosla Ventures (Keith Rabios & Vinod Khosla), Accel (Miles Clements), Google Ventures, Nat Friedman & Daniel Gross, Adam D'Angelo, Jeff Dean, Jack Altman, Noam Brown, Kyle Vogt, Amjad Masad, Clem Delangue and many other operators/technical leaders.

What You'll Be Doing

• Build the program that helps Basis show up wherever our buyers are learning: search engines, AI answer engines, blogs, resource hubs, campaign channels, media surfaces, and social distribution.
• Create high-leverage content such as case studies, ROI calculators, and product videos that fuel the sales funnel.
• Write, edit, publish, optimize, and distribute high-quality content yourself.
• Own the full content lifecycle from idea to brief to draft to publish to distribution to measurement.
• Work on blogs, search/GEO content, resource hubs, guides, SEO landing pages, and other organic discovery surfaces.
• Partner with PMM and marketing leadership on use-case pages, solution pages, campaign assets, media opportunities, and product-adjacent content where search, messaging, and distribution intersect.
• Build the operating system for content production at Basis.
• Build repeatable workflows, editorial standards, topic maps, content briefs, repurposing motions, performance reporting, and AI-enabled processes that help us increase output without sacrificing quality.
• Work with our internal AI enablement teams to find ways to 10x content velocity, while keeping the work useful, accurate, and differentiated.

What You'll Bring

• 4–10 years of experience in content marketing, organic growth, SEO, GEO, editorial strategy, or a related B2B marketing role, ideally in a high-growth software, AI, fintech, devtools, data, security, or technical product environment.
• Excellent long-form writing and editing skills, with the ability to make complex technical or workflow-heavy topics clear, credible, and useful for expert readers.
• A full-lifecycle content mindset: you can generate ideas, write briefs, draft content, edit, publish, package for distribution, measure performance, and iterate based on what you learn.
• Experience repurposing core content into campaign assets, newsletters, paid/social snippets, media bylines, executive/founder content inputs, and other channel-ready formats.
• Strong cross-functional instincts, especially partnering with PMM on messaging, demand gen on campaign priorities, web on site surfaces, and internal subject matter experts on technical accuracy.
• Narrative Clarity: Complex AI workflows are translated into simple, "must-have" value propositions that resonate across all personas, from CFOs to accounting partners.
• Systems orientation: you look for ways to build templates, workflows, AI-enabled processes, and operating rhythms that increase output and quality over time.
• Bachelor's degree or equivalent practical experience.
• Ability to work in office in Manhattan 5 days per week.

Technical Content Fluency

• Experience creating content for AI, automation, data, fintech, accounting, finance, compliance, or other complex B2B products.

Business Impact

• Examples of content that drove measurable outcomes, such as organic traffic growth, qualified pipeline support, content-assisted conversion, campaign performance, or increased share of voice.

Executive and Media Support

• Experience translating company themes and product insights into founder, executive, or media-ready ideas and drafts.

Tooling Fluency

• Familiarity with content tools and analytics platforms such as Google Search Console, GA4, Ahrefs, Semrush, Webflow, HubSpot, or similar systems.

What Success Looks Like In This Role

• Market Authority: Basis becomes easier to find and trust across priority search topics, AI answer engines, and resource surfaces for accounting and enterprise finance buyers.
• Content Velocity: We publish a consistent cadence of high-quality blogs, guides, landing pages, and campaign-ready assets without sacrificing accuracy or editorial judgment.
• Search and GEO Momentum: Priority content performs across rankings, traffic, citations, answer-engine visibility, and other signals that show Basis is becoming part of the market conversation.
• Campaign Leverage: Core content is packaged and repurposed across campaign, media, social, newsletter, and sales surfaces so every major idea travels further.
• Scalable Content System: A repeatable content operating rhythm is in place, including topic planning, briefs, editorial standards, refresh motions, performance reporting, and AI-enabled workflows.
• Cross-Functional Alignment: PMM, the CEO office, and internal subject matter experts have a clear content partner who turns company priorities into useful, discoverable, and distributed content.

Benefits

• Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
• Time off: Unlimited PTO + 12 paid company holidays.
• In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
• Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan.
• Team Culture: Monthly office activities and frequent optional team happy hours.
• Parental Leave.