Content Marketing Manager

About The Role

We're hiring a Content Marketing Manager to scale GC AI's content strategy. You'll lead the editorial direction that shapes how GC AI shows up in the legal, AI and tech ecosystem, from thought leadership to demand gen to storytelling. This role is equal parts strategist, editor-in-chief, and operator. We're looking for a sharp, versatile storyteller who can translate complex legal and AI topics into content people actually want to read. We move fast, value clarity over polish, and prioritize content that informs, not advertises. This role requires legal expertise. You'll help set the content agenda, manage execution across multiple channels, and ensure every asset moves the needle on brand credibility, pipeline generation, and customer engagement. You'll collaborate closely with Demand Gen, Product Marketing, Sales, Events, and Product to align content with revenue goals and company narrative.

What You'll Do

• Set Content Strategy: Define and own GC AI's content strategy, aligning it with GTM priorities and industry trends.
• Content Mix: Deliver a balanced mix of long-form content (white papers, reports), short-form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads).
• Taste & Craft: Uphold high editorial standards for clarity, precision, and restraint. Ensure GC AI's content feels sophisticated, useful, personal and unmistakably "ours."
• Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing.
• Distribution & Amplification: Oversee cross-channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact.
• Thought Leadership Engine: Elevate GC AI's voice in the in-house legal community by producing high-value articles, white papers, op-eds, and bylined content.
• Contributor Management: Commission and manage external contributors, subject-matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality.
• Process & Operations: Manage editorial workflow, review cycles, and content library. Scale processes to support rapid growth.

What We're Looking For

• A legal background required
• 5+ years in content marketing for a B2B SaaS company.
• Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact.
• Exceptional editorial instincts and writing/editing skills.
• Experience commissioning and managing contributors, thought leaders, or SMEs.
• Strong ability to write about a technical product.
• Familiarity with SEO and content analytics.
• Ability to juggle multiple initiatives, stakeholders, and deadlines.
• Proven success partnering with sales, product, events, and PR.
• Bonus: Executive ghostwriting, AI/ML content, or publishing in legal/regulated industries.

A Note On Pace

We're building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren't perfectly clear. If you need structure and consensus to do your best work, this isn't the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We're excited to meet you.

Compensation

GC AI's compensation package includes a competitive base salary benchmarked against real-time market data, as well as equity for all full-time roles. We also offer exceptional benefits, as well as commission plans for applicable roles. Our US-based compensation range for this role is $140,000 – $180,000. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. These compensation bands are just the starting point. After someone joins and proves they're an exceptional performer, we adjust quickly to ensure their compensation aligns with their impact.

How We Work Together

GC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you're in a location without an office, expect up to 10% travel (and more for customer-facing roles). Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in more hub cities, and we will look to our team members to help build that in-person culture. We currently hire across the United States and Canada.