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Jobs · Management · Pennsylvania

Flight Centre - Growth & Demand Manager (6 Month Contract) - Philadelphia, USA

Flight Centre · Philadelphia, PA · 4 days ago
On-siteManagement$120k/yrFull-time

About the role

The Manager, Growth & Demand Generation plays a critical role in driving full-funnel digital acquisition programs that contribute directly to qualified pipeline growth and revenue outcomes for the Corporate Traveller US portfolio, with an initial and priority focus on launching and scaling the NYC market expansion plan.

Key Responsibilities

  • Translate business growth objectives into clear demand strategies, channel plans, and execution roadmaps that drive measurable pipeline and revenue outcomes.

  • Design, launch, and optimise end-to-end digital demand programs across paid search, paid social, programmatic, email, and website channels, tailored to the US SME market and NYC expansion priorities.

  • Own and oversee paid digital programs (Search, LinkedIn, Programmatic, Google Ads, retargeting) with a clear focus on lead quality, SQL progression, pipeline velocity, and ROI.

  • Partner with digital experience teams to ensure Corporate Traveller US websites function as high-performing demand and conversion engines, particularly for NYC-focused acquisition and mid-funnel engagement.

  • Lead CRO initiatives using experimentation, behavioural insights, and data-driven optimisation to improve lead conversion and progression through the funnel.

  • Design and execute scalable automation and nurture programs that support rapid lead qualification, sales readiness, and pipeline acceleration in the US market.

  • Work closely with US Sales leadership, Brand Marketing, and global teams to align on lead definitions, handoff processes, and revenue targets.

  • Own NYC digital demand performance reporting, with a clear focus on leads, SQLs, pipeline contribution, CAC efficiency, and ROI.

  • Partner with Global SEO and content teams to drive both SEO and AEO demand growth in the US, supporting both paid efficiency and long-term pipeline sustainability.

  • Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands.

Experience & Qualifications

  • 5+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations.

  • Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools.

  • Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness.

  • Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization.

  • Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI.

  • Excellent communicator and collaborator across functions and seniority levels.

  • Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms.

  • Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture.

  • Lead, coach, and develop (both direct and indirect reporting lines) a team of in-region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high-quality work.

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