Flex Designer II

About the role

We are seeking a mid-level Brand Systems Designer to serve as the production backbone of the Brand Systems team. This role blends brand identity production, commercial design, and multichannel output across print, digital, OOH, and marketing applications.

Responsibilities

• Build the Brand Identity Foundation – Execute logo design and brand identity work across active projects — supporting concept exploration, producing refinements, and delivering clean final files across all required formats and lockups
• Arcitect brand systems end-to-end: define and apply standards for typography, color, iconography, photography direction, and imagery that scale across print, digital, and environmental applications
• Own brand guideline development — building documents that are strategic, comprehensive, and written to be used by designers, partners, and vendors — not filed away
• Extend the Brand Across Channels – Prepare and manage pre-press art files for print production — packaging, catalogs, largeformat, and collateral — with a working knowledge of print specs, dieline setup, and vendor handoff requirements
• Design OOH and large-format adaptations — translating brand standards into billboards, signage, banners, and environmental applications with an understanding of scale and production requirements
• Support photography and imagery curation — applying established art direction criteria to asset selection, organization, and formatting for brand consistency
• Drive Commercial and Campaign Output – Produce commercial design work across a mix of digital and print: packaging layouts and dieline adaptations, marketing collateral, catalog design, presentation design, and campaign support materials
• Apply brand systems thinking to commercial work — across brand touchpoints and visual frameworks that feed into print, packaging, campaign layout, paid media, marketing, and email
• Contribute brand strategy copywriting: naming, messaging frameworks, brand voice guides, and positioning language in partnership with copy and strategy leads
• Stay current with design trends, tools, and emerging formats — including AI-assisted workflows that improve speed, quality, and creative range

Qualifications

• Experience – 3–5 years of experience in brand design, graphic design, or a related production-focused creative role
• Skills – Strong proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) — produces clean, production-ready files and knows how to set up work for multiple output formats
• Solid command of typography, color theory, and layout principles — able to apply brand standards with precision and recognize when something is off-system
• Hands-on experience with packaging design — dieline setup, print spec awareness, and retail or CPG production context
• Familiarity with brand guidelines and design standards in a professional context — you’ve used them to produce work, not just reviewed them
• Demonstrated range across at least two or three commercial output channels: print, packaging, OOH, digital media, presentation design, paid media, or marketing collateral
• Familiarity with AI tools in creative workflows: ChatGPT, Claude, Gemini, Pletor, or equivalent