Field & Trade Marketing Coordinator

HSCP Service Company LLC is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA is positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets. The company covers key market segments including flower, vape, concentrates, edibles, beverages, and retail, with an emphasis on the Midwestern and Northeastern U.S. markets.

Our Culture

At HSCP Service Company LLC, we believe in putting people first. We value our employees and encourage continuous learning, development, and growth. Innovation and passion for the cannabis industry drive our culture. We seek motivated individuals who share our vision to join our team.

About The Role

The Field & Trade Marketing Coordinator – Manhattan, New York supports marketing and sales by promoting Wana Brands through customer and dispensary-facing activities. This role coordinates marketing initiatives, provides merchandising support, and educates dispensaries and budtenders on Canopy USA brands. The candidate must live in New York, and previous industry experience is preferred. A background check and motor vehicle check are required, along with a clean driving record.

Responsibilities

• Work with the marketing and sales team to schedule and maintain a regular presence in dispensaries.
• Schedule and conduct budtender trainings.
• Schedule and attend customer appreciation events.
• Initiate, coordinate, and manage Wana events, including human resources associated with events.
• Manage swag inventory and budget.
• Assist in collecting competitive information.
• Execute new launch materials and displays at the store level.
• Ensure proper placement of point-of-purchase (POP) materials to increase share of shelf at dispensaries.
• Produce layout plans for stores and maintain store shelves and inventory.
• Promote the Wana brand to retail store personnel and consumers professionally.
• Build and maintain strong professional relationships with in-store personnel.
• Seek out and report new opportunities, areas for improvement, competitive activity, and market trends.
• Suggest ways to improve processes or marketing at the point of sale.
• Analyze customer reactions and market trends to anticipate product needs.
• Remain up to date with industry best practices.
• Maximize customer interest and sales levels by displaying Canopy USA products appropriately.

Requirements

• Previous cannabis industry experience.
• Previous customer service or event experience.
• Degree in Marketing, Business, or a related field.
• Previous brand ambassador experience.
• Proven working experience in brand ambassadorship, marketing, or merchandising (a plus).
• Ability to build relationships and rapport with internal and external partners.
• Excellent interpersonal and customer service skills.
• High level of organization and execution with strong follow-through.
• Excellent writing skills.
• Ability to be assertive yet diplomatic.
• Ability to work occasional weekends and evenings.
• Cannabis and/or related retail experience.
• A reliable vehicle for travel to in-state events and retail locations.
• Up to date with the latest merchandising trends and best practices.
• Commercial acumen and the ability to “decode” customers.

Benefits

• Full suite of medical, dental, and vision insurance.
• Paid parental leave.
• 401(k) retirement plan.
• Paid Time Off (PTO).
• Short-term and long-term disability coverage.
• Employee Assistance Program (EAP).
• Employee life insurance and supplemental life insurance.
• Spouse and child life insurance and AD&D coverage.
• Pet insurance.
• Flexible Spending Account (FSA) and Health Savings Account (HSA) available.

Pay

Annual compensation ranges from $66,000 to $70,000, commensurate with experience.

Work Environment and Physical Demands

• Manufacturing environment requiring extended time standing, walking, bending, and reaching.
• Ability to carry up to 50 lbs for distances up to 100 feet may be required.
• Occasional extended and repetitive use of arms, hands, and fingers to cut and manipulate small objects.
• Ability to work in a humid and pollinated environment.