Field Sales Representative - Western North Carolina

About the role

Maximize the sales and distribution of all company products in the assigned Western North Carolina territory through the establishment and appropriate execution of local and national sales programs and initiatives. Apply a sales strategy to target key markets and establish a dominant presence in the territory; execute promotional programs and activities with key partners.

Responsibilities

• Aggressively identify, target, and market to existing and potential accounts, both individually and in partnership with distributors, to maximize distribution, shelf space, and “3P” merchandising efforts.
• Build share of mind with distributors by:
  • Regularly attending and leading distributor meetings,
  • Keeping distributor management well-informed of company initiatives,
  • Tracking and measuring performance against key priorities.
• Promote the “Multiplier Effect” by training and motivating distributor sales reps on product knowledge, company sales techniques, brand pitches, and promotions.
• Develop and maintain strong relationships with key retailers in the assigned territory.
• Coordinate marketing crew drives in various locations in and outside of the assigned territory.
• Create and execute marketing promotions with customers, festivals, and events.
• Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights.
• Record daily sales activity and weekly results as required by the company and provide necessary back-up to support sales and bonus objectives.
• Meet and maintain sales goals set regularly with the Regional Sales Director.
• Communicate and collaborate with the Market Manager, Regional Sales Director, Marketing Manager, Key Account Team, Sales Management Team, and others to win at retail.
• Ensure the company’s quality standards are understood and enforced by distributors and retailers.
• Maintain an understanding of all legal restrictions regarding company products in each market and ensure all initiatives are executed within those limitations.
• Maintain a flexible work schedule as weekends and extended workdays are often necessary.
• Uphold a professional appearance, keep a well-maintained and organized vehicle, and represent the company in a positive and reputable manner.
• Perform other related duties as required or assigned.

Requirements

• Minimum of 1 year of experience in the Beverage Alcohol Industry, preferably within the Beer Category.
• Experience in selling and merchandising in off- and on-premise retail account environments.
• Knowledge and experience within the 3-tier system with the ability to balance between the demands of wholesaler management and retail execution.
• High school diploma, GED, or equivalent required; Bachelor’s Degree preferred.
• Must be 21 years or older.

Skills

• High Energy: Be a self-starter with a strong desire and ability to execute and win at retail.
• Work Ethic: Attention to detail and ability to complete tasks on time, independently, and with a consistent, strong work ethic.
• Time Management: Ability to multi-task efficiently and prioritize work around key business drivers.
• Communication: Skill in verbal and written communication and presentation.
• Relationship Builder: Ability to develop lasting and value-added relationships with stakeholders.
• Organization: Ability to pre-plan on a weekly and monthly basis; consistently execute timely plans.
• Growth Mindset: Ability to demonstrate a strong desire to grow professionally with the company and willingness to learn new skills and experiences.
• Business Planning: Ability to effectively manage and execute wholesaler objectives and initiatives.
• Data Analysis: Knowledge of VIP iDig, Karma, and Microsoft Office (Excel, PowerPoint, OneDrive).
• Trade Math: Knowledge of common business/beer math relevant to the industry.

Physical & Mental Requirements

• Must have the physical and mental strength and endurance to perform duties in extreme environments and handle stressors of the position in operational and administrative situations.
• Required to frequently lift and move 10-25 pounds.
• Expected to stand, sit, walk, climb, balance, stoop, kneel, crouch, crawl, bend, talk, hear, taste, smell, see, and operate objects, tools, and controls.

Pay

$50,000 - $60,000 salary.

Schedule

• Full-time, exempt position.
• Flexible work schedule required; weekends and extended workdays are often necessary.
• Up to 30% travel required; must have a reliable vehicle, good driving record, and personal liability auto insurance.