Field Sales Representative

DreamFields is one of the top five cannabis companies in the industry, known for our leading #1 pre-roll brand, Jeeter. We focus on world-class marketing, high-quality innovative products, exceptional customer experiences, cutting-edge processes, and a thriving company culture. With over 1,500 employees, DreamFields is one of the fastest-growing and most loved employers in the cannabis industry, expanding nationally into all legalized cannabis states.

About the role

The Field Sales Representative is a dynamic, results-oriented sales professional responsible for maximizing sales within the Brooklyn, Bronx, Harlem, and North Manhattan territory. This role involves building and maintaining successful business partnerships, negotiating effectively, and driving revenue growth through frequent in-person customer visits, product promotions, and market analysis. Significant travel and driving within the territory are required.

Responsibilities

• Manage and execute in-store promotions, product activations, and educational events for retail staff.
• Collect, analyze, and report sales and promotional data to inform strategy and track performance.
• Achieve and exceed assigned sales goals by identifying growth opportunities and optimizing account performance.
• Serve as the primary point of contact for all stores in the assigned territory, addressing customer concerns promptly.
• Negotiate terms and close deals that benefit both the organization and business partners.
• Develop and implement market strategies to increase market share and expand brand presence.
• Report on territory performance, market demand, and competitor activities to the Regional Sales Manager.
• Conduct frequent store visits and face-to-face sales calls to build lasting relationships and drive brand visibility.
• Travel regularly within the assigned territory, spending a minimum of 50% of time on the road visiting clients, attending industry events, and conducting in-person sales activities.

Requirements

• Minimum of 3 years of experience in an outside sales role with a proven track record of driving growth and meeting sales targets.
• Previous sales experience in the cannabis industry is strongly preferred.
• Experience managing sales territories, including building and maintaining customer relationships.
• Excellent interpersonal and communication skills, with the ability to build strong relationships with clients and partners.
• Ability to manage a portfolio of 60-80 customer accounts simultaneously and prioritize time effectively.
• Strong analytical skills to interpret sales data and market trends for decision-making.
• Highly organized with the ability to multitask and manage multiple projects and promotions.
• Proficiency in CRM systems (Outfield CRM preferred) and other sales management tools.
• Critical thinking and problem-solving skills to overcome obstacles in a fast-paced environment.
• Strong computer skills, including MS Office (Excel, Word, PowerPoint, Outlook).
• Self-motivated, able to work independently, and an effective team player.
• Valid driver’s license and comfort with frequent long-distance driving.

Physical Requirements

• Ability to travel a minimum of 50% of the time, primarily by car, to visit clients, attend industry events, and conduct in-store promotions.
• Comfortable working in various retail environments and spending significant time driving between customer locations.
• Able to stand, walk, and move throughout customer sites for extended periods.
• Able to lift and carry light promotional materials as needed.

Allergen Info

Positions in our production facilities may involve regular exposure to cannabis plant material, dust, and other potential allergens. Individuals sensitive to pollen, molds, or strong odors may experience discomfort. Appropriate personal protective equipment (PPE) is provided and required.