Field Sales Professional - Middlesex County, NJ

About the role

BSN SPORTS, a Varsity Brands company, is the recognized leader in team athletic gear and the largest distributor of team sporting goods equipment and apparel in the United States. Our 3,000 employees support the Heart of the Game by delivering service platforms that save coaches and administrators time so they can focus on impacting young lives on the field. This hybrid role operates across home office, school, community, and event environments, requiring 2–5 days per week of local travel within the assigned territory.

Responsibilities

• Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory.
• Drive full-cycle sales execution: proactive prospecting, lead generation, account management, and post-sale service.
• Deliver best-in-class support that simplifies operations for coaches and program leaders.
• Leverage CRM tools, data insights, and territory planning to identify growth opportunities and expand multi-sport penetration within existing accounts.
• Build a strong pipeline of new business through consistent in-person engagement, relationship management, and adherence to the highest ethical standards.
• Provide best-in-class, consultative customer service to coaches across the territory and do everything possible to make their lives easier.
• Generate revenue and meet sales/growth targets.
• Develop and qualify leads via cold-calling and lead generation campaigns.
• Demonstrate resilience and persistence to turn challenges into opportunities.
• Navigate CRM functions for prospecting, account management, and activity tracking.
• Increase sales in existing accounts by selling to all sports at all levels.
• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
• Manage account list and travel on location within the assigned territory.

Qualifications

Knowledge/Skills/Abilities

• Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities.
• Excellent problem-solving, organizational, and multi-tasking skills.
• Excellent verbal and written communication abilities for external clients and internal team members.
• Proficient prioritization and time management to meet deadlines in a dynamic environment.
• Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM.
• Ability to cultivate a distraction-free home office environment.

Education/Experience

• 3+ years of business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background.
• Associate’s degree or equivalent work experience; bachelor’s degree preferred.
• Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

Physical Requirements

Prolonged periods of sitting, standing, bending, lifting, and driving will occur regularly in a hybrid environment that includes home office, schools, community sites, and events.

Benefits

• Comprehensive health care benefits with HSA employer contribution/FSA opportunities.
• Wellbeing program.
• 401(k) plan with company matching.
• Company-paid life, AD&D, and short-term disability insurance.
• Generous paid time off and holidays.
• Varsity Brands Ownership Program.
• Employee Resource Groups.
• Access to financial coaching and member-owned credit union.
• St. Jude partnership and volunteer opportunities.
• Employee perks including discounts on personal apparel and equipment.