Field Sales Marketing Strategist

Responsibilities

• Develop and execute field sales marketing strategies, plans, and materials in collaboration with the sales team and marketing department.
• Serve as a key liaison between Field Sales and Marketing, ensuring alignment, consistency, and effective execution of field-facing marketing initiatives.
• Build strong relationships with the field sales team and dealer network to develop effective marketing tools and gather actionable insights.
• Communicate with RBMs, ATLs, and sales team on planning and organization of shows based off of Field Sales Marketing Team direction.
• Aid as needed with the planning, promotion and execution of events, that may include, but not limited to coordination of logistics, materials, venues, travel, and on-site setup and tear down.
• Deliver professional presentations to sales teams of varying experience levels, clearly communicating strategies, updates, and proposals.
• Evaluate and analyze the performance of marketing initiatives by monitoring key metrics.
• Oversee the daily operations of the Marketing Digital Storefront and provide user support to field sales team when needed.
• Keep promotional materials ready by coordinating requirements with creative team, inventorying stock, placing orders, and verifying receipt.
• Organize and maintain all files associated with assigned responsibilities.
• Prioritize and manage incoming requests from the field sales team while maintaining organized files and documentation.
• Stay current on industry trends and compelling marketing ideas.
• Perform other related duties as may be required by the Field Sales Marketing Lead.

Requirements

• Education and training: Bachelor’s Degree in area of Marketing Communications, Agriculture or other related field. Training in systems management, logistics, event planning, or other related field preferred.
• Physical Demands: Must be able to lift 50 lbs unassisted on occasion.
• Travel: Overnight travel is required visiting various dealers and sales team meetings, as well as industry trade shows and company events. Travel expectations may be higher during the first year as the individual builds relationships, gains market familiarity, and supports onboarding. Once established in the role, expected travel is approximately 40–70 overnight stays per year.
• Technical knowledge: Excellent verbal, presentation, and written communication skills. Knowledge of the sales process and selling techniques. Agricultural background or basic Ag knowledge is preferred. Possess a positive attitude and actions. Ability to establish priorities, work independently, work as a team member, and proceed with objectives without supervision. Project management, reporting research results, understanding the customer, process improvement, initiative, planning. Extensive computer and software skills (Adobe Creative Suite and Microsoft Office Suite).
• Experience: Minimum of five (5) years of experience in a marketing, communications or agricultural sales related field. Past experience with tradeshow work, the service field, or hospitality is a plus.