Field Sales Manager

About the Role

The Sales Manager is responsible for leading and developing a high-performing sales team within a specific geographic territory focused on driving revenue growth through in-home consultations and outdoor service solutions. This role combines leadership, strategic planning, executing strategies to meet revenue targets and hands-on sales activity to achieve company goals in customer acquisition, market expansion, and profitability.

Responsibilities

• Manage the full sales cycle from lead generation to closing for high-leverage accounts
• Lead, manage, and coach a team of outside sales representatives to achieve and exceed sales and margin goals.
• Recruit, train, and develop sales team members to ensure high levels of product knowledge, professionalism, and closing effectiveness.
• Participate in field activities, including joint sales calls and ride-alongs, to provide real-time coaching and ensure consistent sales process execution.
• Analyze performance data to identify trends, set sales strategies, and develop targeted improvement plans.
• Collaborate with marketing to optimize lead generation, territory management, and conversion rates.
• Monitor sales pipeline activity, follow-up practices, and CRM data accuracy to maintain accountability and forecasting accuracy.
• Build and maintain strong relationships with customers and ensure a superior customer experience throughout the sales process.
• Coordinate with operations and installation teams to ensure smooth project handoffs and customer satisfaction.
• Implement incentive programs, contests, and recognition strategies to drive motivation and results.
• Stay current with industry trends, market conditions, and competitor activities to adjust strategy as needed.

Requirements

• Experience in a “one call close” model is a must
• Ability to travel as required, ~10-25%
• Proven success in outside sales management, preferably within the home improvement, construction, or outdoor services industry.
• Strong leadership and coaching abilities with experience managing field-based teams.
• Excellent communication, negotiation, and interpersonal skills.
• Results-driven mindset with strong analytical and organizational skills.
• Proficiency in CRM systems and data-driven performance management.
• Valid driver’s license and reliable vehicle; willingness to travel within assigned market area.
• Ability to walk job sites, measure pools, and climb in/out of pool shells or backyards
• Prolonged periods sitting at a desk and working on a computer.
• Stand and drive for long periods
• Occasionally lift presentation materials or samples (up to 30 lbs)