Field Marketing Specialist - New Haven, CT

About the role

Coldwell Banker Realty is seeking a Field Marketing Specialist to support local real estate agents. This role plays a crucial part in protecting the company's brand image and showcasing Coldwell Banker's unique value proposition.

Responsibilities

• Working with branch managers and leadership to identify and prioritize agents needing strategic marketing and brand support
• Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture, and helping them build personal wealth)
• Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
• Conducting an annual review of agents' "digital scorecard" to measure their online presence and identify opportunities for improvement
• Providing issue resolution and one-on-one assistance to agents as needed
• Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics
• Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
• Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
• Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager
• Working with the creative team to create and manage local recruiting and ad campaigns
• Attending and participating in regional marketing meetings and/or training sessions
• Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
• Submitting consistent competitive intelligence samples to the recruiting intelligence portal
• Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards

Travel requirements

• Ability to, and an environment conducive for, work from home a day or two a week.
• Weekly local travel to multiple assigned offices within a specified region.

Requirements

• 2-years’ experience in marketing, creative agency, or communications (field marketing preferred)
• Prior real estate industry experience preferred
• Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
• Basic understanding of paid social media campaign development
• Strong presentation, writing and public-speaking skills
• Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure

Qualifications

• Strong project management skills
• Ability to follow direction with solid critical thinking and problem-solving skills
• Ability to communicate effectively and professionally with employees and agents
• Demonstrate a solid understanding of basic design principles

Skills

• Microsoft Office proficiency (Word, Outlook, PowerPoint, etc.)
• Basic understanding of paid social media campaign development
• Strong presentation, writing, and public-speaking skills

Benefits

• Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
• 401(k) savings plan with company match
• Paid Time Off to Include Holidays, Vacation Time, and Sick Time
• Paid Family & Paternity Leave
• Life Insurance
• Business Travel Accident Insurance
• Access to LinkedIn Learning
• Employee Referral Program
• Adoption Assistance Program
• Employee Assistance Program
• Health and Wellness Program and Incentives
• Employee Discounts
• Employee Resource Groups