Field Marketing Specialist

Job Summary

Roles & Responsibilities

• Responsible for the execution of the Field Marketing strategy based on the allocated budget and BU level targets.
• Execute a mix of workshops, executive events, industry targeted events and 3rd party events that will help you meet and exceed targets for your region.
• Exceed registration and attendance targets for virtual/live field events.
• Streamlined lead flow management from your field marketing programs/events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion.
• On budget execution of programs with timely and accurate reconciliation with Finance stakeholders.
• Consistent best practice sharing and optimized conversion rates of all programs.

Minimum Qualifications

• 5+ years' experience managing events, including at least 1-3 years running field marketing events.
• Experience running other field programs beyond physical events.
• Experience working with a direct sales team, sales development teams (XDRs) and other cross functional partners.
• Experience holding event budget authority and managing budgets across an event series.
• Experience having pipeline building responsibility.
• Experience with Salesforce.com, Asana, and marketing automation platforms (MAPS) (building emails, lists and landing pages).

Required Skills

• Asana.
• Salesforce.