Field Marketing Manager (m/f/d) - US

Build and run multi-channel demand generation programs (paid, organic, events, outbound)

Build and run multi-channel demand generation programs (paid, organic, events, outbound) that reliably fill the top of funnel and generate qualified pipeline.

Own full-funnel campaign performance

• From first touch to SQL, with clear attribution and ROI tracking.

Design and execute ABM plays

• Targeting priority accounts, working hand-in-hand with AEs and SDRs to orchestrate coordinated outreach.

Plan and execute in-person and virtual events

• From industry conferences and executive roundtables to partner activations and hosted roadshows, with a relentless focus on pipeline output, not just attendance.
• Evaluate and prioritize key events based on TAM coverage, ICP density, and expected pipeline contribution.

Run structured growth experiments

• Avoid running experiments without a clear hypothesis and rigorous measurement.
• Build fast, measure rigorously, scale what works.

Leverage AI-powered tools

• To amplify campaign impact and reduce manual overhead.

Contribute to improving conversion rates

• Through landing page optimization, nurture sequence design, and offer testing.

Partner with Sales leadership

• To align campaign priorities with territory plans, account lists, and quarterly targets.

Build a feedback loop

• With AEs and CSMs to ensure marketing is accelerating deals, not just generating noise.

Deliver executive-ready performance reporting

• Tied to ARR impact: pipeline sourced, pipeline influenced, deal velocity.