Field Marketing Manager — Interactive Entertainment & High Tech

EPAM Systems is seeking a Field Marketing Manager to join our North American marketing team in a high-impact, high-visibility role embedded in the Seattle market. You will serve as the primary marketing partner to senior stakeholders within EPAM's interactive entertainment vertical — one of our most strategically significant and fastest-growing practice areas in North America.

About the role

In this role, you'll operate within a networked global marketing organization, driving demand generation, brand authority, and translating EPAM's enterprise technology capabilities into marketing strategies that resonate with technically sophisticated buyers across the games industry.

Responsibilities

• Serve as the embedded marketing lead for EPAM's interactive entertainment vertical in the Seattle market, acting as a strategic partner to senior business stakeholders
• Partner with business unit leadership to define marketing priorities and build quarterly go-to-market plans aligned to revenue and pipeline goals
• Translate EPAM's enterprise technology offerings — spanning AI, cloud, and digital platform engineering — into compelling narratives that resonate with games studios, publishers, and platform holders
• Own and activate integrated field marketing campaigns end-to-end, driving marketing qualified leads (MQLs) through the pipeline
• Identify and activate the right marketing mix — including industry events, targeted digital campaigns, analyst relations, social media, and sales enablement — to reach key decision-makers across the games ecosystem
• Test, measure, and optimize campaign performance; report on results and track leads through the full sales cycle
• Monitor the competitive landscape within the interactive entertainment and enterprise technology space, translating market intelligence into strategic recommendations
• Develop account-based marketing assets and sales enablement materials to accelerate growth within existing studio and publisher accounts
• Lead case study development to capture and amplify client success stories across the games vertical

Requirements

• Minimum 5 years of experience in field marketing, demand generation, or integrated B2B marketing, preferably within technology services, interactive entertainment, or adjacent industries
• Demonstrated ability to build and sustain strong relationships with senior stakeholders, including the ability to influence without authority and navigate complex organizational dynamics
• Proven track record of owning end-to-end campaigns and delivering measurable pipeline impact in a B2B environment
• Familiarity with the games development lifecycle and how enterprise technology — cloud infrastructure, AI tooling, platform engineering — intersects with studio and publisher operations
• Knowledge of the Seattle and Pacific Northwest games ecosystem and its key players, including studios, publishers, and platform holders
• Proficiency with marketing automation, CRM, analytics, and campaign tracking platforms
• Exceptional communication skills — able to translate technical concepts for diverse audiences and present confidently to senior leadership
• Strong project management skills with the ability to manage multiple high-stakes workstreams in a fast-paced, high-volume environment
• Resourceful, proactive, and comfortable making decisions in ambiguous situations
• Bachelor's degree in marketing, communications, or a related field

Benefits

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

Pay

Salary range: $80,000 - $110,000. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed.