Field Marketing Manager (High-Tech)

About the role

We Are:

Synopsys is the leader in engineering solutions from silicon to systems, enabling customers to rapidly innovate AI-powered products. We deliver industry-leading silicon design, IP, simulation and analysis solutions, and design services. We partner closely with our customers across a wide range of industries to maximize their R&D capability and productivity, powering innovation today that ignites the ingenuity of tomorrow.

You Are:

• A dynamic, results-driven marketing professional with a passion for making an impact in High Tech sector.
• Thrives in fast-paced environments and excels at balancing strategic vision with hands-on execution.
• Background includes several years of experience in B2B events or Account-Based Marketing (ABM).
• Deep insight into the market landscape, customer needs, and industry trends.
• Builds strong partnerships with sales and cross-functional teams, ensuring marketing strategies are tightly aligned with business goals.
• Strong communicator and collaborator, comfortable navigating complex organizations and influencing stakeholders at all levels.
• Proven track record of planning and executing high-impact events and campaigns, leveraging data-driven insights to optimize performance and maximize ROI.
• Attention to detail matched with creativity and resourcefulness, ensuring measurable results.
• Solution-oriented mindset, eager to take ownership of projects, demonstrating high personal accountability and willing to travel when needed.

What You’ll Be Doing

• Develop and execute an account-focused marketing strategy tailored to the High-Tech industry, prioritizing engagement with the top 30 key accounts.
• Identify emerging industry trends and challenges to craft compelling value propositions and targeted marketing programs.
• Plan, organize, and execute a diverse mix of events, digital campaigns, and demand-generation initiatives to increase brand visibility and drive qualified leads.
• Partner closely with sales teams to align marketing activities with business objectives, accelerating account growth and expansion.
• Collaborate with cross-functional teams—including industry, product, and corporate marketing—to ensure consistent messaging and maximize program impact.
• Manage and allocate marketing budgets efficiently, tracking campaign performance and leveraging data-driven insights to refine strategies and forecast future investments.
• Plan and execute high-impact trade shows, conferences, sponsorships, and executive events to strengthen brand presence and generate new business opportunities.
• Leverage account intelligence and stakeholder mapping to design high-value executive event experiences that foster relationships and advance sales opportunities.

The Impact You Will Have

• Drive growth and account expansion within the designated region or industry by creating and executing strategic marketing programs that resonate with key decision-makers.
• Enhance Synopsys’ brand visibility and reputation within the designated region or industry through innovative campaigns and memorable events.
• Empower sales teams with effective marketing tools, insights, and support to accelerate the sales cycle and close high-value deals.
• Foster collaboration and alignment across sales, marketing, and product teams to ensure cohesive messaging and a unified go-to-market approach.
• Deliver measurable ROI on marketing investments by tracking campaign effectiveness and continuously optimizing strategies based on data-driven insights.
• Strengthen relationships with key accounts and industry stakeholders, positioning Synopsys as a trusted partner and industry leader.
• Contribute to the ongoing evolution of Synopsys’ marketing strategies by leveraging your deep industry expertise and creative problem-solving skills.

What You’ll Need

• Bachelor’s degree from an accredited institution.
• 5+ years of experience in B2B events or Account-Based Marketing (ABM), with a strong preference for experience in software or hardware marketing within the High Tech industry.
• Proven expertise in designing and executing high-impact marketing programs and events, particularly those targeted at High Tech customers.
• Strong analytical skills for measuring campaign effectiveness, tracking performance, and refining strategies based on data-driven insights.
• Demonstrated success in collaborating with sales and cross-functional teams to achieve shared business objectives.
• Ability to manage multiple events and projects simultaneously in a fast-paced, high-energy environment while maintaining attention to detail.
• Willingness and ability to travel at least 20% as needed.
• Prior experience with engineering or technical teams is a plus.

Who You Are

• Strategic thinker with a creative, solution-oriented approach to challenges.
• Excellent communicator and collaborator, able to build alignment and influence across diverse teams.
• Highly organized self-starter with a sense of personal accountability and ownership.
• Detail-oriented, adaptable, and able to manage competing priorities effectively.
• Resourceful and proactive, comfortable working both independently and as part of a collaborative team.
• Passionate about driving results and making a meaningful impact in a mission-driven industry.

The Team You’ll Be A Part Of

You will join a high-performing, collaborative marketing team dedicated to driving growth, fostering strong customer relationships, and elevating the Synopsys brand within this critical sector. You’ll work alongside experienced marketers, sales professionals, and technical experts who are passionate about innovation, teamwork, and achieving shared success.

Rewards and Benefits

• We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs.
• Your recruiter will provide more details about the salary range and benefits during the hiring process.