Field Marketing Manager II

Job Responsibilities

• Conducts Marketing Research and Data Collection: Focus groups, surveying, campus mapping, trend development/research, a la carte pricing analysis
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting meal growth with additional programming, promotions, etc.
• Retention Support: Support presentations and Client Business Reviews (CBRs) associated with the client account or district in which the client account resides
• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
• Build Relationships with clients, parents, teachers & staff, board members and subgroups/ community groups
• Merchandising: ownership of the merchandising of all stations & service areas, with a goal of increasing sales and encouraging students to make a meal
• Client relationship: this role will connect with clients on a regular basis to present new ideas and plans for delivery on client-driven goals in partnership with the operations team
• Looks for opportunities to implement new innovations, technology solutions, products and services which support growth and client retention
• Ensure participation in the annual Student ViewPOINT survey & uses results to drive decision-making for menu changes, promotions, programming & more
• Shares results with operations team & clients
• Communication: Develop and implement communication strategies that enhance engagement with students, parents, & administrators
• Community Engagement: Act as a liaison between the organization and the community, ensuring transparent and consistent communication with parents, teachers, and students
• Content Development: Create and manage communication materials, including newsletters, announcements, and social media content, to keep students, parents & administrators informed and engaged
• Collaboration with Teams: Work closely with Aramark and district to ensure consistent messaging and alignment of communication efforts across the organization
• Feedback Mechanisms: Establish channels for feedback from students, parents, and administrators to continually improve communication strategies and address concerns effectively

Qualifications

• Requires at least 3 years of product, marketing and / or merchandising experience
• A passion for the Hospitality industry, as well as Food and Beverage services
• Ability to work effectively in a heavily matrixed organization & influence without formal authority
• Requires a bachelor’s degree or equivalent experience in business or marketing
• A proven ability to increase sales and measure the impact/return on investment on implementation of programs
• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
• Microsoft Office Suite: Word, Excel and Power Point, Canva, web-based sites, editing and videography
• Influencing without formal authority ? able to create an informal network to support program pilots, implementation and collection of best practices and measurements
• Project management ? Multiple tasks will be managed at one time, resulting in a need for strong time management and multi-tasking skills
• Valid driver’s license and vehicle

Compensation and Benefits

COMPENSATION: The Salaried rate for this position is $73,500.00 to $99,750.00. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark’s good faith and reasonable estimate of the compensation for this position as of the time of posting.

BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation