Field Marketing Manager (Hybrid with Travel Position)

About the role

Join a team where your passion can shine through in work that truly matters. At Aramark SeniorLIFE+, we serve thousands of seniors living in assisted living, independent living, skilled nursing, and memory care communities. Everything we do helps make each day special for the residents we serve—from providing delicious dining experiences to keeping spaces clean, safe, and welcoming. With seniors at the heart of what we do, we are dedicated to nurturing lives and creating meaningful connections.

This highly visible, travel-based role partners with operational leaders, community teams, referral sources, and clients to ensure consistent brand presentation, impactful community outreach, and measurable marketing results. The ideal candidate is a hands-on marketing professional who excels in merchandising, event execution, data analysis, client presentations, and field support across multiple locations.

Responsibilities

• Field Marketing & Brand Execution
  • Implement regional and local marketing strategies that align with company objectives and growth goals.
  • Conduct regular field visits to support location teams and ensure marketing standards are consistently maintained.
  • Monitor brand compliance, signage, collateral placement, and community marketing displays.
  • Provide hands-on support for new community launches, rebranding initiatives, and special projects.
• Merchandising & Visual Marketing
  • Develop and maintain merchandising standards across all assigned locations.
  • Coordinate and distribute marketing materials, promotional displays, signage, and branded merchandise.
  • Evaluate and optimize in-location marketing presentations to enhance client and visitor experiences.
  • Ensure marketing assets are current, professionally displayed, and aligned with company branding guidelines.
• Holiday & Event Promotions
  • Plan and execute seasonal, holiday, grand opening, appreciation, and community engagement events.
  • Collaborate with operations teams to create meaningful resident, family, and referral partner experiences.
  • Coordinate event logistics, vendor relationships, promotional materials, budgets, and timelines.
  • Measure event effectiveness and provide post-event analysis and recommendations.
• Data Analysis & Performance Tracking
  • Track marketing KPIs, lead generation metrics, event performance, referral activity, and campaign effectiveness.
  • Analyze trends and identify opportunities to improve outreach and marketing ROI.
  • Maintain accurate reporting dashboards and present insights to leadership teams.
  • Utilize CRM and marketing systems to document activities and measure outcomes.
• Client & Business Development Presentations
  • Create professional presentations for prospective clients, referral partners, community organizations, and internal stakeholders.
  • Represent the organization at trade shows, networking events, healthcare conferences, and community meetings.
  • Deliver compelling presentations highlighting company services, value propositions, and success stories.
  • Support client acquisition and retention efforts through relationship-building and strategic communication.
• Operational & Field Support
  • Act as a marketing resource and consultant for community and operational leaders.
  • Train local teams on marketing best practices, promotional campaigns, and brand standards.
  • Assist locations with local outreach strategies, referral development initiatives, and community partnerships.
  • Provide rapid-response support for priority business needs and special projects.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field.
• 5+ years of marketing, field marketing, community outreach, or business development experience.
• Experience managing events, promotions, merchandising, and multi-site marketing initiatives.
• Strong presentation, communication, and relationship-building skills.
• Proficiency with Microsoft Office Suite, CRM platforms, and marketing analytics tools.
• Demonstrated ability to analyze data and convert insights into actionable strategies.
• Valid driver's license and ability to travel extensively within assigned territory.

Preferred Qualifications

• Experience in senior care, healthcare, assisted living, home care, hospice, or related industries.
• Experience supporting multiple locations or territories.
• Background in community relations and referral source development.

Travel Requirements

• Hybrid role with frequent regional site visits and travel (50–75%+) throughout the assigned region, primarily central PA and northern MD.
• Ability to work flexible hours, including occasional evenings and weekends for events, promotions, and community outreach activities.
• Overnight travel as needed to support business initiatives (locations in northern PA and southern MD).

Physical Requirements

• Ability to transport marketing materials and event supplies up to 25 pounds.
• Ability to stand for extended periods during events and presentations.
• Frequent driving and travel between locations (car allowance provided).

Skills

• Strategic thinking and execution
• Event planning and project management
• Data-driven decision making
• Presentation and public speaking
• Relationship management
• Attention to detail
• Adaptability and problem solving
• Self-motivation and organizational skills

Pay

The salaried rate for this position is $75,000.00 to $80,000.00.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Work/life resources.
• Retirement savings plans, including 401(k).
• Paid days off, including parental leave and disability coverage.
• Benefits vary by location and are subject to legal requirements, employee eligibility, and work location.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing—a new challenge, a sense of belonging, or just a great place to work—our focus is helping you reach your full potential.