Field Marketing Manager - Great Lakes

About the role

The Field Marketing Manager serves as the in-region marketing expert, collaborating closely with regional account teams, including account executives and account representatives, and top tier channel partners. This role is also responsible for communicating field-level insights to the broader marketing team to ensure that messaging, content and demand generation programs meet the needs of the region.

Responsibilities

• Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team, sales directors and channel managers
• Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives
• Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery
• Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics
• Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base
• Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated
• Manage and balance assigned field and partner marketing budgets; evaluate results against goals and use learnings to drive improvement

Requirements

• 5-7 years proven experience in B2B field or partner marketing
• Demonstrated ability to build effective working relationships with sales leaders and sales team members

Qualifications

• Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights
• Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets

Skills

• Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance

Benefits

Commensurate with experience

Pay

Base salary range: $55,800 - $189,000 annually

Schedule

Remote -- must be based in MI, IL, IN, or greater Milwaukee, WI area