Field Marketing Manager

Position Summary

Virtuous is seeking a strategic, results-driven Field Marketing Manager to own and execute our presence at external conferences, trade shows, and other field events. This role will be responsible for developing and implementing event marketing strategies that generate awareness, drive engagement with nonprofit leaders, create sales pipeline, and ultimately accelerate revenue growth. The position will require approximately 25% travel to support on-site event execution and partnership opportunities.

Responsibilities

• Own the planning, execution, and optimization of all external conferences, trade shows, and field marketing events.
• Help shape which events we should attend by analyzing market segments, vertical opportunities, and regional expansion priorities.
• Develop experiences that stand out in crowded nonprofit/tech event spaces (e.g., interactive activations, storytelling spots, “give back” tie-ins aligned to mission).
• Partner with sales, partnerships, and marketing to align event strategy with business objectives and revenue goals.
• Develop event plans, budgets, timelines, and success metrics for each field initiative.
• Execution & Logistics
• Manage event logistics including booth design, collateral, shipping, sponsorship deliverables, and lead capture.
• Cook up speaker submissions, session content, and on-site activations that position Virtuous as a thought leader in nonprofit fundraising.
• Ensure all events reflect Virtuous’ brand, messaging, and customer-first experience.
• Lead Generation & Pipeline Acceleration
• Build pre-event, during-event, and post-event campaigns to maximize engagement and follow-up.
• Partner with marketing operations to track, measure, and report on event ROI, including leads generated, influenced pipeline, and closed revenue.
• Develop playbooks to continually improve field performance and increase conversions.
• Collaboration & Enablement
• Work closely with the sales team to ensure alignment on event goals, booth staffing, and follow-up strategy.
• Provide sales with the right tools, messaging, and collateral to engage prospects at events.
• Partner with marketing to deliver compelling stories and showcase product differentiation on-site.

Requirements

• 3–5+ years of experience in B2B SaaS field marketing, event marketing, or demand generation.
• Proven ability to manage multiple conferences and events simultaneously from strategy through execution.
• Hands-on experience with event platforms, lead capture technology, CRM, and marketing automation tools (HubSpot experience preferred).
• Strong project management skills; proficiency in project management software such as Asana, Trello, or Monday.com.
• Excellent organizational, communication, and cross-functional collaboration skills.
• Ability to analyze event performance, deliver data-driven insights, and optimize for ROI.
• Experience supporting sales teams with pipeline-driving field marketing initiatives.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• Bonus: Familiarity with the nonprofit sector and/or fundraising technology.