Field Marketing Manager

This is a Fully Remote Job About Our Client:The organization operates within the workforce compliance and legal technology industry, addressing challenges in managing compliance and legal risks for enterprises. It offers solutions that integrate multiple compliance and risk management functions, serving a global client base including a significant portion of Fortune 500 companies. The organization focuses on delivering scalable and effective compliance solutions, supporting over 500,000 users worldwide. About the Opportunity:The FIELD MARKETING MANAGER role is responsible for driving field-sourced and field-influenced pipeline generation for Workforce Compliance products. This position focuses on converting events, webinars, partnerships, and other marketing programs into qualified sales meetings and pipeline. It plays a critical role in aligning marketing programs with sales efforts to ensure measurable impact on pipeline growth and revenue. Responsibilities:Develop and execute quarterly field marketing plans aligned with pipeline targets and sales priorities.Monitor and report weekly on marketing qualified leads, meetings, and pipeline contributions by program.Optimize marketing programs based on performance and pipeline efficiency.Plan and manage webinars and third-party partnerships, including content collaboration and partner relations.Organize and deliver conferences, regional events, and executive meetings, managing outreach and follow-up processes.Coordinate with sales development representatives and account executives to ensure effective lead follow-up.Track lead conversion metrics and refine messaging and targeting based on sales feedback.Implement signal-triggered marketing plays using intent data and other signals to enhance engagement.Manage campaign setup, source tagging, and attribution reporting using marketing and CRM platforms.Develop standardized playbooks and leverage AI tools to improve marketing operations. Requirements:Minimum of 5 years experience in B2B field marketing, event marketing, or demand generation with demonstrated pipeline impact.Proven ability to manage virtual and in-person events and webinars independently.Experience collaborating closely with sales teams, understanding the sales process from lead to opportunity.Proficiency in Salesforce, HubSpot, and webinar platforms for campaign management and reporting.Strong project management skills with the ability to handle multiple concurrent programs.Experience working cross-functionally with marketing, sales, and operations teams.Regular use of AI tools to enhance marketing activities. Pay Range and Compensation Package:The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors. Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note:TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.