Field Marketing Manager

About the role

Primarily responsible for effectively communicating and assisting in the execution of the Subaru of America (SOA) national brand strategy at the Region/Zone and retailer level. Manages brand strategy initiatives related to "More than a Car Dealer," including the Dealer to Retailer initiative and Retailer of the Year. Serves as a critical communication liaison for SOA executives, SOA Marketing Department, and Field team. Serves as the strategic business owner of the Subaru Ad Fund (SAF) Program and Carmichael Lynch Retailer Brand team and the field liaison for Soft Ad Groups (SAGs). The expected tenure in role is 2.5+ years.

Responsibilities

• Manages all aspects of planning, development, and implementation of the SAF Program.
• Manages the scope of work and partnership with program administrator, Ansira.
• Performs, organizes, and enhances training activity for Field team, Subaru of America (SOA) Marketing stakeholders, and retailers.
• Facilitates program and reporting enhancements.
• Acts as day-to-day program contact for Regional Marketing Managers and Zone Retailer Marketing Managers.
• Ensures the enforcement of policies and procedures.
• Partners with SOA Legal and Accounting.
• Provides strategic direction and oversight to the Carmichael Lynch Retailer Brand team.
• Oversees implementation of brand strategy, communication plans, content, and progress.
• Facilitates two-way dialogue between SOA Marketing, Field, and retailers - formally, informally, and in-person, including frequent calls with stakeholders, to ensure proper execution of the brand strategy.
• Maintains responsibility for coordinating meetings/communications with the Marketing Subcommittee of the National Retailer Advisory Board (NRAB).
• Serves as primary liaison between Sales/Executive leadership and Marketing Operations.
• Leads field engagement