Field Marketing Manager

About the role

The Field Marketing Manager will develop, manage, and execute integrated marketing programs across local, regional, and digital channels. This role blends strategic planning, community marketing, digital media, and franchise support, ensuring consistency and effectiveness in every market. You’ll collaborate closely with corporate teams, franchise owners, and local partners to increase traffic, membership conversions, and customer loyalty through both digital and in-person initiatives.

Responsibilities

• Develop and execute localized marketing strategies to drive awareness, traffic, and revenue for franchise locations.
• Partner with franchisees to create tailored marketing plans aligned with national brand campaigns and local business objectives.
• Serve as the main marketing liaison for franchisees and corporate—offering data-backed recommendations for media spend, creative, and promotions.
• Conduct market research and analyze local performance trends to identify growth opportunities.
• Plan and support execution of community-based events, open houses, wellness fairs, and sponsorship activations.
• Support franchisees as they develop partnerships with businesses, influencers, and organizations to amplify brand presence and credibility.
• Represent Stretch Zone at events as necessary, ensuring the brand is presented professionally and enthusiastically.
• Track event ROI and use learnings to optimize future initiatives.
• Oversee performance marketing channels including paid social (Meta, Google Ads, others) and programmatic media.
• Strategize with partners on campaigns for lead generation, conversions, and engagement using data-driven insights, while ensuring brand consistency, efficient spend, and alignment with overall business goals.
• Test new digital strategies and ad formats; analyze results to refine creative and targeting.
• Leverage CRM systems to segment audiences and personalize outreach.
• Career development: Educate and coach franchise owners and managers on marketing best practices, tools, and KPIs.
• Conduct webinars, workshops, and one-on-one sessions on local marketing, digital advertising, and campaign execution.
• Partner with internal creative and digital teams to provide easy-to-use toolkits, templates, and resources for local campaigns.
• Maintain brand voice and messaging across all touchpoints.
• Support content creation for social media, blogs, and newsletters to showcase success stories, local partnerships, and member experiences.
• Measure campaign ROI, lead generation, member conversions, and retention across multiple channels.
• Use insights to adjust local marketing strategies and improve campaign performance.
• Provide monthly and quarterly reports summarizing regional and franchise-level marketing outcomes.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of marketing experience, preferably in franchise, fitness, wellness, or multi-location environments.
• Proven experience managing digital marketing campaigns and community engagement programs.
• Strong project management and analytical skills; comfortable interpreting campaign data and KPIs.
• Excellent communication, presentation, and interpersonal abilities.
• Proficiency in digital tools: email, CRM, social, etc.
• Passion for health, wellness, and community-driven marketing.
• Strong understanding of local and franchise marketing dynamics.
• Data-driven mindset with creative problem-solving skills.
• Comfortable in a fast-paced, collaborative environment.

Qualifications

• A minimum prerequisite to SZM we recommend a personal training certification in ACE, NASM, ACSM, NSCA or NCSF and/or a license in therapeutic massage or other accredited body work.

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance