Field Marketing Manager

About the Role

As a Field Marketing Manager, you will be responsible for planning, executing, and optimizing regional field marketing initiatives. You’ll collaborate closely with sales, marketing, and partner teams to design high-impact programs that engage target accounts, accelerate the sales cycle, and build ThoughtSpot’s presence in key markets. This role is both strategic and hands-on, requiring creativity, strong analytical skills, and a passion for delivering results.

Responsibilities

• Field Marketing Strategy and Execution
  • Develop and execute a regional field marketing strategy aligned with global marketing objectives and sales goals.
  • Plan, manage, and host regional events, including trade shows, executive roundtables, workshops, and webinars, to engage prospects and customers.
  • Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in specific territories.
• Account-Based Marketing (ABM)
  • Implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions.
  • Collaborate with sales teams to identify target accounts, tailor messaging, and integrate account-specific campaigns into regional planning.
• Cross-Functional Collaboration
  • Work closely with sales, product marketing, and the broader marketing team to ensure alignment on campaign goals and messaging.
  • Collaborate with partner marketing teams to support joint initiatives with key technology alliances and channel partners.
  • Provide insights and feedback from the field to inform future marketing strategies and product positioning.
• Program Measurement and Reporting
  • Monitor the performance of field campaigns, analyzing metrics such as pipeline contribution, ROI, and engagement rates.
  • Provide detailed post-campaign reporting and actionable insights to stakeholders.
  • Continuously refine campaigns based on data-driven insights to optimize performance and outcomes.

Requirements

• 5+ years of experience in B2B field marketing.
• Proven ability to design and execute integrated marketing programs that deliver measurable results.
• Strong project management and organizational skills, with the ability to manage multiple priorities effectively.
• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Excellent communication and interpersonal skills, with a collaborative approach to working across teams.

Preferred Qualifications

• Familiarity with ABM tools like Demandbase or 6sense.
• Experience in the data analytics or enterprise technology industry.
• A data-driven mindset with proficiency in marketing analytics tools.

AI Mindset for All Roles

• Demonstrate AI literacy and workflow integration, including:
  • Comfortably and confidently integrating artificial intelligence into daily workflows to increase productivity and quality.
  • Hands-on experience leveraging AI tools (industry-leading LLMs) to automate routine tasks and improve work quality.
  • Using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
  • Writing effective prompts to get accurate and creative results from AI tools.
• Exemplify key traits:
  • Curiosity in exploring new AI tools.
  • Adaptability to quickly learn and implement new, emerging AI technologies.
  • Critical thinking to identify when AI should be used versus when human judgment is necessary.

At ThoughtSpot, every role is expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Training and resources are provided to ensure every employee can confidently create with AI.

Pay

In Illinois, the estimated annual salary range for this role is $110,000 – $125,000 per year. Actual compensation may vary and will be determined based on permissible, non-discriminatory factors such as skills, qualifications, experience, and location of the selected candidate.

Schedule

Hybrid work schedule: Employees are expected in-office 3 days per week to experience the energy of their local office. This approach balances in-person collaboration and peer learning with flexibility.

About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.

At ThoughtSpot, we’re a curious, data-driven team. We believe the world works better when everyone has access to facts. We build products that make asking and answering data questions as natural as having a conversation.

ThoughtSpot values diverse teams and perspectives, as complex data problems require many viewpoints. We welcome different backgrounds, identities, and experiences, and strive to create a place where everyone can be themselves and do their best work.