Field Marketing Manager

About the role

Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for the Field Sales organization. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.

Responsibilities

• Execute multi-faceted event programs with a proven track record.
• Collaborate with campaign managers, sales teams, and operations teams to optimize key areas of Demand Generation.
• Demonstrate a Customer First Mindset in all initiatives.

Requirements

• 5-7 years of experience as an outstanding performer in an IT/ITES organization handling Field, Product, and/or Digital Brand Marketing.
• Ability to rapidly learn, stretch, and take on complex assignments of significantly larger scope.
• Exhibit passion, energy, and ambition while demonstrating self-confidence influencing key stakeholders.

Skills

• Comprehensive understanding of modern marketing technologies and methodologies, including:
  • Marketing Automation (preferably Eloqua).
  • Lead flow automation architecture concepts such as Lead Scoring, triggered campaigns, predictive scoring, and propensity modeling.
  • Microsite & landing page design concepts and technologies.
  • Audience segmentation analysis and tools.
• Excellent written and oral communication and presentation skills.
• Ability to operate independently with minimal supervision.