Field Marketing Manager

At Primrose, our mission is to forge a path that leads to a brighter future for all children. We provide a life-changing early learning experience for children and their families, believing who children become is as important as what they know. We value your unique background, life experiences, and perspectives, fostering a sense of belonging in our community.

About the role

As the Field Marketing Manager, you will serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise locations. You will work directly with Franchise Owners to build effective annual marketing plans, allocate their required local marketing investment, and execute programs that drive enrollment growth. This role blends marketing expertise, relationship management, and accountability to ensure Franchise Owners receive the guidance, tools, and support needed to grow their schools while maintaining brand standards. You will report to the Senior Manager, Field Marketing.

Responsibilities

• Support a regional portfolio of franchise schools as the primary day-to-day local marketing resource and trusted advisor.
• Consult Franchise Owners on allocating their local marketing investment across digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach.
• Review and approve annual and ongoing local marketing plans, ensuring strategies are market-appropriate, channel-effective, and aligned with brand expectations.
• Monitor marketing spend pacing across assigned schools and proactively address underinvestment or off-track activity before compliance issues arise.
• Deliver seasonal recommendations, campaign toolkits, and educational resources to keep Franchise Owners informed and positioned for success.
• Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines.
• Review Franchise Owner-submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback.
• Identify and escalate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners.
• Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal teams.
• Build strong, trusted relationships with Franchise Owners through proactive communication and support.
• Conduct regular touchpoints via calls, virtual meetings, and in-market visits to strengthen engagement and drive results.
• Respond to Franchise Owner questions and requests promptly, engaging subject matter experts when needed.
• Partner with Franchise Business Consultants to drive school performance and address business needs.
• Gather and share field feedback, local market insights, and successful practices with the broader marketing team.

Requirements

• 8+ years of marketing experience, ideally in local marketing, field marketing, franchising, or a multi-location business environment.
• Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
• Demonstrated ability to build credibility and strong working relationships with business owners or operators.
• Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations.
• Strong organizational skills to manage a high-volume portfolio, multiple priorities, and competing deadlines.
• Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
• Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships.
• Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k) with company matching up to 3.5%
• Company-provided life insurance
• Employee Assistance Program
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
• Commission or bonuses based on personal and company performance