Field Marketing Manager

New Restaurant Openings

• Cook up local marketing efforts for all new restaurant openings in partnership with the Marketing team
• Execute pre-opening, opening, and post-opening marketing plans designed to build awareness, drive trial, and accelerate guest acquisition
• Celebrate grand openings with VIP tastings, influencer previews, community nights, and local activations
• Create market-specific opening strategies tailored to each community
• Collaborate with Operations to ensure flawless execution during opening periods

Community Marketing & Partnerships

• Build and maintain relationships with schools, youth sports organizations, first responders, hospitals, local businesses, chambers of commerce, and community groups
• Identify opportunities for sponsorships, fundraising programs, and local partnerships that strengthen NAYA’s connection to the community
• Represent NAYA at community events, networking opportunities, and local business functions
• Develop scalable community engagement programs that can be replicated across markets

Local Store Marketing

• Partner with the Director of Marketing to create and execute market-specific marketing plans that drive traffic, frequency, and sales
• Work with General Managers and Operations leaders to identify local opportunities and business challenges
• Support restaurants with grassroots marketing initiatives, local events, and neighborhood outreach
• Create and manage local promotional calendars aligned with business objectives

Catering & Business Development

• Support Partner with Catering and Operations teams to drive awareness and lead generation within local business communities
• Develop relationships with office parks, schools, healthcare organizations, and community groups
• Coordinate local sampling and outreach programs that generate catering and group sales opportunities