Field Marketing Manager

About the Role

Syncron is seeking passionate Field Marketing Managers (FMMs) to lead and inspire front-line brand ambassadors as they introduce one of the most exciting functional beverage brands to the world. As a Team Manager, you’ll coach, motivate, and set the tone for your crew, helping them connect with consumers at college campuses, gyms, live events, and more. You’ll drive brand awareness, trial, and loyalty while fostering a fun, high-energy environment where your team can thrive.

Responsibilities

• Identify and translate consumer insights and trends to build strategies that ensure brand differentiation and impact via field marketing platforms.
• Recruit, onboard, coach, and lead a high-performing team of Brand Ambassadors to drive trial, increase brand awareness, and build brand loyalty that translates into sales.
• Plan, budget, execute, and measure the effectiveness of field marketing initiatives across channels including community events, collegiate programs, retail activations, and trade shows.
• Proactively create and implement local and regional field marketing campaigns aligned with overall marketing strategies and regional sales objectives.
• Strategically plan and leverage marketing resources across digital/social media, collegiate marketing, events, local influencers, and sampling/seeding programs.
• Develop and maintain partnerships with the sales organization to meet sales and brand objectives, ensuring efficiency in sales and marketing integration.
• Manage field marketing budgets, allocating funds effectively across local market campaigns and initiatives.
• Track and analyze key performance indicators (KPIs) of field marketing campaigns, including lead generation, customer engagement, and ROI, to inform future strategies.
• Develop and distribute regular (weekly, monthly, quarterly) field marketing reports, overseeing sampling and collegiate marketing updates.
• Understand local market dynamics, customer demographics, and competitor landscape to tailor marketing strategies accordingly.
• Establish and maintain strong relationships with key stakeholders including retailers, distributors, and community partners.
• Manage administrative responsibilities for the role and direct reports.

Requirements

• High School Diploma required; Associate’s or bachelor’s degree preferred.
• 3-5+ years of experience displaying dynamic leadership skills to manage and motivate marketing teams.
• Project management skills to execute complex marketing initiatives on time and within budget.
• Analytical skills to measure campaign performance and make data-driven decisions.
• Strong understanding of marketing principles and campaign management.
• Excellent communication, interpersonal skills, and ability to collaborate with cross-functional teams.
• Proficiency in Microsoft Excel and PowerPoint.
• Must live within the defined geography for the region (Southern California: Los Angeles, Inland Empire, Orange County, with periodic support for San Diego).
• Valid driver’s license and acceptable driving record.
• Must be at least 21 years of age.

Benefits

• Elective benefits including health, dental, vision, critical illness, accident, voluntary life, and other insurances.
• Company-paid benefits: short-term disability, long-term disability, and employee life insurance policy.
• Eligibility to participate in Kowa’s 401K plan with company match after 90 days of employment.
• Monthly accrued Paid Time Off in addition to leadership-approved holidays.
• Eligibility for a company car (for those meeting MVR requirements) following completion of training.

Pay

This is an exempt, salaried position with a starting salary range of $60,000 - $80,000, based on relevant experience at the time of hire. Eligible for an annual discretionary bonus.

Location: Southern California Region (Torrance/Los Angeles, CA). The role covers greater L.A., Inland Empire, Orange County, and provides periodic support for San Diego.