Field Marketing Manager

About the role

Harper is an AI-native commercial insurance company in San Francisco. We're not bolting AI onto insurance — we're rebuilding the entire business as software, on a simple bet: turning expert human judgment into compute is one of the largest transitions left to make, and a trillion-dollar industry still run 90% by hand is the place to prove it. We've grown ~100x in the last year and we move at that speed — on-site, in person, long days, very high standards. Almost no one joins Harper for insurance; they join to build the company that replaces how it works.

Responsibilities

• Own vertical GTM execution. Launch and scale field marketing across construction, med spas, manufacturing, and new verticals; learn buyer behavior, decision cycles, and objections in each; and build repeatable vertical-specific playbooks.

• Be in the market. Meet customers on-site, attend industry events, host roundtables, and build partnerships — identifying the conferences, associations, and offline channels worth investing in as a direct extension of Harper's brand.

• Close the GTM feedback loop. Translate field insight into better messaging, landing pages, and demand-gen strategy, and work with sales and engineering to turn what works into automation and tooling — then systematize and scale it across the org.

• Experiment and iterate fast. Run fast experiments — events, partnerships, outbound plays, localized campaigns; measure, double down on what converts, kill what doesn't, and optimize for learning speed and impact, not perfection.

Requirements

• 5+ years of experience in field marketing, growth, demand generation, sales, or a closely related GTM role
• Proven experience launching or scaling new markets, verticals, or regions, ideally in B2B, SMB, or services-heavy industries
• Strong track record of field-driven demand creation (events, partnerships, local campaigns, community-building, or direct customer engagement)
• Comfortable working directly with sales teams and owning outcomes tied to pipeline and revenue, not just leads
• Ability to translate qualitative customer insight into clear GTM playbooks and scalable processes
• Experience working in fast-moving environments where priorities change quickly and execution matters more than polish
• Strong written and verbal communication skills — able to synthesize what you're seeing in the field and clearly articulate what to do next
• Willingness to be on-site in San Francisco and in the market regularly (events, customer visits, partner meetings)

Nice to have

• Experience in construction, healthcare, med spas, manufacturing, or other regulated / traditional industries
• Prior startup experience or exposure to early-stage GTM teams
• Experience creating or collaborating on fast, native content (short-form video, social-first, meme-adjacent, or community-driven)
• Familiarity with Overtime-style content — highly engaging, simple, high-signal storytelling designed to travel organically
• A knack for spotting moments in the field (events, customer stories, wins, trends) and turning them into content that feeds demand gen and brand awareness
• Comfort working with creators, internal teams, or lightweight tools to ship content quickly rather than perfectly